The Pipican 2011 Campaign Teaches Dogs Where to Pee
Meghan Young — November 30, 2011 — Marketing
References: pipican.net & ibelieveinadv
Just like babies, dogs also have to be potty trained, and the Pipican 2011 ad campaign offers one easy solution. The Pipican product is a spray that helps train and direct dogs how to go pee without making a huge mess or doing their business in forbidden areas of the house and yard.
Conceived and executed by Lowe SSP3, an ad agency based in Colombia, the Pipican 2011 ad campaign is simple, clever and hilarious. It depicts two different dogs shooting very impressive streams. Yet, as record-breaking as they might appear, this is one competition that their owners' are sure to not appreciate. Hence, the Pipican 2011 ad campaign shows the funny yet unfortunate scenarios that can be avoided.
Conceived and executed by Lowe SSP3, an ad agency based in Colombia, the Pipican 2011 ad campaign is simple, clever and hilarious. It depicts two different dogs shooting very impressive streams. Yet, as record-breaking as they might appear, this is one competition that their owners' are sure to not appreciate. Hence, the Pipican 2011 ad campaign shows the funny yet unfortunate scenarios that can be avoided.
Trend Themes
1. Pet Potty Training - The Pipican campaign shows the demand for innovative products that help pet owners train their pets easily and effectively.
2. Humorous Pet Commercials - The humorous approach taken by the Pipican campaign shows the trend towards using humor to market pet care products.
3. Multi-functional Pet Products - The Pipican product highlights the demand for pet care products that can address several needs at once.
Industry Implications
1. Pet Care - The Pipican campaign showcases the growing need for innovative pet care products and services.
2. Advertising and Marketing - The success of the Pipican campaign highlights the potential for humorous advertising and marketing strategies in the pet care industry.
3. Retail - Retailers can benefit from the demand for innovative pet care products like the Pipican spray.
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