Pinnys Uses a Vintage Branding Look for Promotion
Jamie Danielle Munro — May 23, 2014 — Marketing
References: behance.net & packageinspiration
Pinnys is a group of soft drinks with flavors that are slightly different than what most people are used to. Each soda tastes like something one would find in a bakery, such as battenburg, strawberry pavlova, apple pie and carrot cake.
To brand these drinks, Jack Fairhurst decided to go with a vintage branding technique reminiscent of a housewife from the 50s cooking up a storm in her kitchen. This is reflected in both the font and the coloring used on the packaging. Overall this is a very different idea for soft drink flavors, and for anyone who loves baking treats this could be the next best thing. The best part is that these won't fill you up, so you can drink all of the carrot cake you want!
To brand these drinks, Jack Fairhurst decided to go with a vintage branding technique reminiscent of a housewife from the 50s cooking up a storm in her kitchen. This is reflected in both the font and the coloring used on the packaging. Overall this is a very different idea for soft drink flavors, and for anyone who loves baking treats this could be the next best thing. The best part is that these won't fill you up, so you can drink all of the carrot cake you want!
Trend Themes
1. Baking-flavored Soft Drinks - Many food and beverage brands can benefit from creating unique flavor infusions that appeal to a targeted audience, such as bakery enthusiasts.
2. Vintage Branding Techniques - Brands seeking to create nostalgic and sentimental connections with their customers can try implementing vintage branding techniques that tap into consumers' emotions.
3. Low-calorie Indulgent Beverages - There is a demand for indulgent flavors in low-calorie beverage options, as customers look for ways to satisfy their sweet tooth without compromising their health goals.
Industry Implications
1. Food and Beverage - The food and beverage industry can incorporate unconventional flavor combinations to diversify their product offerings and meet emerging consumer tastes and preferences.
2. Packaging - The packaging industry can work to create designs that are reminiscent of different eras or lifestyles, tapping into consumers' desire to connect with their emotions and nostalgia.
3. Wellness - The wellness industry can capitalize on the trend of indulgence and flavor innovation by creating low-calorie options that offer customers a guilt-free way to enjoy their favorite treats.
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