This Toronto Coffee Shop Made a Powerful Point Against the Pink Tax
Mishal Omar — October 6, 2016 — Marketing
References: girltalkhq
The "Pink Tax" refers to the fact that women are charged more than men for the same goods and services and a Toronto coffee shop pointed this out in a way that is almost jarring.
There is no questioning that inequality among the genders exists on a large scale but there are ways in which it occurs that many people don't realize. There are no federal laws against gendered pricing and the result is that women are charged $2,000 more than men each year for the same products. This amounts to almost $100,000 in a lifetime. A Toronto coffee shop pointed out this inequality by charging women more for their coffee than men and noting their reactions -- causing the user to question why they do not often think about this blatant display of sexism in many industries, but would not accept it in something like coffee shop pricing.
The Pink Tax campaign aims to prevent gendered pricing that charges women more than men for the same things and hopes to do so by making viewers think about their own assumptions in their consumption habits.
There is no questioning that inequality among the genders exists on a large scale but there are ways in which it occurs that many people don't realize. There are no federal laws against gendered pricing and the result is that women are charged $2,000 more than men each year for the same products. This amounts to almost $100,000 in a lifetime. A Toronto coffee shop pointed out this inequality by charging women more for their coffee than men and noting their reactions -- causing the user to question why they do not often think about this blatant display of sexism in many industries, but would not accept it in something like coffee shop pricing.
The Pink Tax campaign aims to prevent gendered pricing that charges women more than men for the same things and hopes to do so by making viewers think about their own assumptions in their consumption habits.
Trend Themes
1. Gendered Pricing Awareness - By highlighting the issue of gendered pricing, there is an opportunity for businesses to create campaigns that raise awareness and promote fair pricing practices.
2. Consumer Activism - The Pink Tax campaign showcases the power of consumer activism and the potential for businesses to align with social causes to drive change.
3. Gender Equality Advocacy - The fight against the Pink Tax presents an opportunity for industries to actively advocate for gender equality and implement policies that prevent discriminatory pricing.
Industry Implications
1. Retail - Retailers can seize the disruptive innovation opportunity by implementing gender-neutral pricing strategies and promoting transparency to combat the Pink Tax.
2. Consumer Goods - The Consumer Goods industry can disrupt the market by proactively addressing the Pink Tax issue, gaining consumer trust and loyalty through fair pricing practices.
3. Advertising & Marketing - The Advertising & Marketing industry can tap into the Pink Tax campaign by developing impactful messaging and creative campaigns that raise awareness and spark conversations on gendered pricing.
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