Easy Spirit's 'Move for Pink' Sneakers Benefit Breast Cancer Research
Laura McQuarrie — October 2, 2019 — Social Good
References: easyspirit & prnewswire
For Breast Cancer Awareness Month, Easy Spirit created a limited-edition pink sneaker that will help to support breast cancer research. In partnership with FFANY Shoes on Sale, Easy Spirit will be selling Move for Pink sneakers and the proceeds from the footwear product will be donated to a fund created by FFANY Shoes on Sale benefitting cutting-edge scientific breast cancer research.
Purchasing the Move for Pink sneaker will directly help to support Dr. Lisa Newman, who works as the Weill Cornell Medicine/New York Presbyterian Hospital Network as Chief of the Division of Breast Surgery. The sneaker itself serves as a stylish reminder of the importance of moving, walking and exercising regularly for the sake of embracing a healthy lifestyle and taking a well-rounded approach to reducing the risk of breast cancer.
Purchasing the Move for Pink sneaker will directly help to support Dr. Lisa Newman, who works as the Weill Cornell Medicine/New York Presbyterian Hospital Network as Chief of the Division of Breast Surgery. The sneaker itself serves as a stylish reminder of the importance of moving, walking and exercising regularly for the sake of embracing a healthy lifestyle and taking a well-rounded approach to reducing the risk of breast cancer.
Trend Themes
1. Breast Cancer Awareness Merchandise - The trend of creating merchandise that supports breast cancer research and awareness presents an opportunity for companies to align themselves with a worthy cause that can also boost brand recognition and sales.
2. Cause Marketing - Cause marketing campaigns, such as Easy Spirit's Move for Pink sneakers, allow businesses to align themselves with a social or environmental issue in a way that can positively impact both society and their bottom line.
3. Fitness and Health Promotion - The incorporation of health and fitness promotion into a product, such as the Move for Pink sneaker, can help businesses differentiate themselves in crowded markets and attract health-conscious consumers.
Industry Implications
1. Footwear - The footwear industry can benefit from developing cause marketing campaigns, such as limited-edition products that benefit breast cancer research, to build brand loyalty and differentiate themselves in a crowded market.
2. Health and Wellness - The health and wellness industry can leverage cause marketing and breast cancer awareness initiatives to demonstrate their commitment to social responsibility and build trust with consumers.
3. Non-profit - Non-profits, such as FFANY Shoes on Sale, can use partnerships with businesses to amplify their message and funding for breast cancer research, while also providing a platform for businesses to demonstrate their commitment to social issues.
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