The Pink Pigeon Packaging is Elegantly Sophisticated
Francis Tiangson — February 13, 2011 — Lifestyle
References: devilfishcreative & lovelypackage
The Pink Pigeon is a rum brand from Berry Bros. & Rudd that has an elegantly sophisticated bottle. The design was done through a collaboration between the creative teams of Devilfish and Buddy.
Pink Pigeon is aimed to become a brand that will stand out in the alcoholic beverage industry. Berry Bros. & Rudd intend to offer rum as an alternative to the saturated vodka market. The branding and packaging align the drink with a high-class lifestyle, enhancing the rum's appeal even further.
Pink Pigeon is aimed to become a brand that will stand out in the alcoholic beverage industry. Berry Bros. & Rudd intend to offer rum as an alternative to the saturated vodka market. The branding and packaging align the drink with a high-class lifestyle, enhancing the rum's appeal even further.
Trend Themes
1. High-end Rum Branding - Disruptive innovation opportunity for alcoholic beverage companies to differentiate their rum products through upscale branding and packaging.
2. Alternative Alcoholic Beverages - Disruptive innovation opportunity for companies to offer rum as a sophisticated alternative to the saturated vodka market.
3. Collaborative Creative Design - Disruptive innovation opportunity for creative agencies to optimize branding and packaging design through collaboration with other agencies.
Industry Implications
1. Alcoholic Beverages - Disruptive innovation opportunity for alcoholic beverage companies to differentiate their rum products through upscale branding and packaging.
2. Creative Design Agencies - Disruptive innovation opportunity for creative agencies to optimize branding and packaging design through collaboration with other agencies.
3. Luxury Goods - Disruptive innovation opportunity for companies to target a high-class lifestyle audience through upscale branding and packaging design.
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