Pink Panther Co-Stars in ICB S/S ‘09 Campaign
Ayman — April 11, 2009 — Pop Culture
References: icb-brand & fashiontography.blogspot
Model Ali Stephens shares the spotlight with the world-famous Pink Panther in the new ICB Spring/Summer 2009 ad campaign.
The ads were shot by Terry Richardson, and as the copy suggests, they show that the ICB girl loves the Pink Panther.
We've been seeing a whole lot of animation crossover into fashion editorials and ad campaigns. Maybe it's because a cartoon character has less of a diva attitude than a model?
Implications - Businesses that incorporate popular and iconic objects in their marketing schemes will find themselves attracting large numbers of clients. Consumers are immediately drawn to the products with which they share a sense of familiarity. Businesses that utilize iconic images or personalities will be perceived as highly approachable and pop culturally savvy.
The ads were shot by Terry Richardson, and as the copy suggests, they show that the ICB girl loves the Pink Panther.
We've been seeing a whole lot of animation crossover into fashion editorials and ad campaigns. Maybe it's because a cartoon character has less of a diva attitude than a model?
Implications - Businesses that incorporate popular and iconic objects in their marketing schemes will find themselves attracting large numbers of clients. Consumers are immediately drawn to the products with which they share a sense of familiarity. Businesses that utilize iconic images or personalities will be perceived as highly approachable and pop culturally savvy.
Trend Themes
1. Fashion and Animation Crossover - Fashion brands can leverage the popularity of animated characters by incorporating them into their ad campaigns, attracting a larger customer base.
2. Iconic Marketing - Businesses that incorporate popular and iconic objects in their marketing schemes will find themselves attracting large numbers of clients.
3. Pop Cultural Savviness - Businesses that utilize iconic images or personalities will be perceived as highly approachable and pop culturally savvy.
Industry Implications
1. Fashion - Fashion brands can utilize animation crossover to create innovative ad campaigns and attract a broader customer base.
2. Marketing - Iconic marketing can be a disruptive innovation opportunity for businesses to attract more customers and stand out in a crowded market.
3. Advertising - The use of iconic images and personalities in ad campaigns presents an opportunity for businesses to connect with consumers and showcase their pop cultural savviness.
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