Inspired by Absolut
Jeremy Gutsche — June 4, 2007 — Marketing
References: adgabber
In probably the best pillow fight video ever, Absolut shows us the impact of a full scale policed riot - with pillows. Shot in the streets of Montevideo, Uruguay, the ad was created by TBWA\Chiat\Day in New York.
Kent, a commenter at Adgrabber puts it best, "This is a great spot. It has nothing to do with Pam Anderson, bikinis or Miller Lite. Does Miller Lite own the pillow fight? no. This Absolut spot is more of a commentary of war and I like it a lot. It is light and fun with a serious under-tone."
If you like pillow fighting, you'll want to check out: Street Pillow Fighting, Pillow Fighting Leagues, Sexy Pillow Fight Leagues and Virtual Pillow Fighting for your phone.
Kent, a commenter at Adgrabber puts it best, "This is a great spot. It has nothing to do with Pam Anderson, bikinis or Miller Lite. Does Miller Lite own the pillow fight? no. This Absolut spot is more of a commentary of war and I like it a lot. It is light and fun with a serious under-tone."
If you like pillow fighting, you'll want to check out: Street Pillow Fighting, Pillow Fighting Leagues, Sexy Pillow Fight Leagues and Virtual Pillow Fighting for your phone.
Trend Themes
1. Street Pillow Fighting - The trend of organized street pillow fighting events presents an opportunity for event planning and mouth-to-mouth advertising.
2. Pillow Fighting Leagues - Pillow fighting leagues are disrupting traditional sports events and present new sponsorship opportunities.
3. Virtual Pillow Fighting - Virtual pillow fights offer new opportunities in mobile gaming and augmented reality technology.
Industry Implications
1. Event Planning - Event planning industry can capitalize on the trend of organized pillow fighting events and make it a recurring event.
2. Sports Marketing - Sports marketing industry can tap into pillow fighting leagues and offer sponsorship deals.
3. Mobile Gaming - Mobile gaming industry can leverage virtual pillow fighting games and use augmented reality technology to create new gaming experiences.
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