PIF Apparel Allows You to Choose Which Charity to Donate To
Erin Fox — February 5, 2013 — Social Good
References: roozt & pifapparel
The message from PIF Apparel is simple: Pay It Forward. The clothing company designs a magnitude of t-shirts to support charities across the globe. The interesting and note worthy approach to the company's ethics allows one to choose the charity that they want to donate too.
Pay It Forward Apparel sponsors charities from fighting cancer to the AIDS pandemic in Africa. Depending on what cause you find speaks to you, you are free to choose from a list of charities PIF Apparel is connected with. Between educating their customers, providing a simple effective way to start making a difference and encouraging a movement of role models, PIF is on the right track to paying it forward.
Contact Information
PIF Apparel website
PIF Apparel Twitter
PIF Apparel Facebook
Pay It Forward Apparel sponsors charities from fighting cancer to the AIDS pandemic in Africa. Depending on what cause you find speaks to you, you are free to choose from a list of charities PIF Apparel is connected with. Between educating their customers, providing a simple effective way to start making a difference and encouraging a movement of role models, PIF is on the right track to paying it forward.
Contact Information
PIF Apparel website
PIF Apparel Twitter
PIF Apparel Facebook
Trend Themes
1. Charitable Fashion - The trend of clothing companies offering charitable donations to customers who choose their own charity.
2. Consumer Choice Philanthropy - The trend of allowing consumers to direct charitable donations based on personal values and priorities.
3. Impactful Clothing - The trend of clothing companies aiming to make a difference, beyond just fashion, by supporting social causes.
Industry Implications
1. Fashion Industry - The fashion industry can adopt the trend of incorporating philanthropic efforts into their business models to differentiate themselves and attract conscious consumers.
2. Non-profit Industry - Non-profit organizations can leverage this trend by partnering with clothing brands to amplify their charitable efforts and reach wider audiences through fashion.
3. E-commerce Industry - The e-commerce industry can create platforms that enable consumers to easily browse and select charities to donate to through fashion purchases, encouraging social good in a seamless way.
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