Greeklicious' Pie Packaging Design Supersizes Images to Show Filling
Laura McQuarrie — October 21, 2014 — Lifestyle
References: greekliciousfoods & packagingoftheworld
These pie packaging designs for Greeklicious by Creative Forward help to make traditional Greek food appealing to a market based in the United States. The products include a variety of sweet and savory pies, including Pumpkin, Macaroni, Spinach & Cheese, Sweet Cream and Cheese pies. Rather than showing off a scale picture of each of the dinner and dessert items, the packaging blows up the images of each pie, making sure consumers can get a real good look at what's on the inside.
Since some of the best parts of the Greek food are the handmade filo dough and the stuffing inside, each pie box plays up the colors that match the most delicious elements of the filling. As well as being a great way to show off each individual product, this is also extremely effective at differentiating one product from another.
Since some of the best parts of the Greek food are the handmade filo dough and the stuffing inside, each pie box plays up the colors that match the most delicious elements of the filling. As well as being a great way to show off each individual product, this is also extremely effective at differentiating one product from another.
Trend Themes
1. Large Product Images on Packaging - Package designs showcasing large product images, can help boost a product's appeal by providing a more realistic representation of the product inside the packaging, instead of just a picture on the front.
2. Authentic Food Differentiation - Authentic food differentiation on packaging through visual cues, such as handmade filo dough and unique fillings, can help products stand out in a crowded market.
3. Sensory Marketing Through Color - Sensory marketing through color on packaging can evoke the flavors and textures of a product's filling, creating an immersive experience for the consumer before they even try the product.
Industry Implications
1. Food Packaging Industry - There is an opportunity for the food packaging industry to incorporate large product images and unique visual cues on packaging to help differentiate products and appeal to consumers.
2. Food Retail Industry - Food retailers can use sensory marketing through color on packaging to create an immersive experience for consumers and increase sales.
3. Food Service Industry - Restaurants and food service companies can benefit from showcasing authentic food differentiation on packaging to better communicate the unique flavors and textures of their products to customers.
4
Score
Popularity
Activity
Freshness
