The Momo Gelato Pie Box Strap Enhances the Portability of the Design
Michael Hemsworth — May 20, 2016 — Marketing
References: mquatrodesign.br & packagingoftheworld
The Momo Gelato pie box handle is branded with a series of images and text that is focused on the branding of the company, but with a twist of convenience to boot.
The strap, designed by creative agency M. Quatro Design, is a small piece of packaging that unfolds and fits onto the corners of the brand's pie boxes. This enables the packaging of the boxes to remain blank or minimal and leave the branding work to the strap itself.
Brands are consistently in flux when it comes to packaging in order to remain relevant to the brand, but the process needs to be carried out properly so as to not push out existing customers. The Momo Gelato box strap effectively allows the brand to change up branding on the packaging without having to change the entire design.
The strap, designed by creative agency M. Quatro Design, is a small piece of packaging that unfolds and fits onto the corners of the brand's pie boxes. This enables the packaging of the boxes to remain blank or minimal and leave the branding work to the strap itself.
Brands are consistently in flux when it comes to packaging in order to remain relevant to the brand, but the process needs to be carried out properly so as to not push out existing customers. The Momo Gelato box strap effectively allows the brand to change up branding on the packaging without having to change the entire design.
Trend Themes
1. Branded Packaging Innovation - The Momo Gelato box strap showcases a disruptive innovation opportunity by allowing brands to change up branding on packaging without altering the entire design.
2. Convenience-driven Packaging - The Momo Gelato pie box handle strap presents a disruptive innovation opportunity by enhancing the portability and convenience of the packaging design.
3. Minimalistic Branding Strategy - The use of a branded strap on Momo Gelato pie boxes offers a disruptive innovation opportunity by allowing the packaging itself to remain blank or minimal, while still highlighting the brand's identity.
Industry Implications
1. Food Packaging - The Momo Gelato box strap innovation opens up disruptive possibilities for the food packaging industry to enhance branding and convenience.
2. Creative Agency - Creative agencies can explore disruptive innovation opportunities through custom-designed packaging solutions like the Momo Gelato pie box strap.
3. Branding and Marketing - The Momo Gelato box strap concept presents a disruptive innovation opportunity for the branding and marketing industry by offering a versatile and changeable branding solution.
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