Hidden Valley Ranch Launches the New DILL-icious Pickle Ranch Flavor
Grace Mahas — March 30, 2023 — Lifestyle
References: prnewswire
Hidden Valley Ranch has launched a new flavor that will excite pickle and ranch lovers. The Pickle Flavored Hidden Valley Ranch combines the creaminess of ranch with a tangy pickle twist. The product is now available at Walmart stores across the US in a 20-ounce easy-squeeze bottle, and it is expected to be a hit this spring. The pickle-flavored trend has grown considerably over the past two years, with an increase of 67% in pickle-related offerings since 2019.
Hidden Valley Ranch is dedicated to delivering new flavors for every dipping occasion, and this is one of their boldest moves yet. The new flavor was created by Katelynne Hinckley, associate merchant at Walmart, who noticed the social media trend of combining Hidden Valley Ranch with pickles. Consumers can use Pickle Flavored Hidden Valley Ranch as a dip, dressing, or condiment, and the possibilities are endless.
Hidden Valley Ranch is dedicated to delivering new flavors for every dipping occasion, and this is one of their boldest moves yet. The new flavor was created by Katelynne Hinckley, associate merchant at Walmart, who noticed the social media trend of combining Hidden Valley Ranch with pickles. Consumers can use Pickle Flavored Hidden Valley Ranch as a dip, dressing, or condiment, and the possibilities are endless.
Trend Themes
1. Pickle-flavored Products - Capitalizing on the growing trend of pickle-flavored products by incorporating them into other food items like dips, dressings, and condiments.
2. Innovative Flavor Combinations - Introducing unique flavor combinations like the tangy twist of pickles and the creaminess of ranch to create new and exciting products.
3. Social Media-inspired Products - Creating new products based on social media trends and the online conversations around food combinations and flavors.
Industry Implications
1. Food and Condiment - Innovating the food industry by bringing new and unique flavors to the market, such as pickle-flavored dips and dressings.
2. Consumer Packaged Goods - Capturing the attention of customers by constantly releasing new and exciting products, like the Pickle Flavored Hidden Valley Ranch, in the highly competitive consumer packaged goods industry.
3. Social Media Marketing - Utilizing social media trends and conversations as a source of innovation inspiration in product development and marketing strategies.
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