Picasso to Palestine Project Sees Art Travel to West Bank
Christopher DeLuca — August 4, 2011 — Unique
References: picassoinpalestine & psfk
The Picasso to Palestine project will see the famous artist’s ‘Buste de Femme’ travel to the International Academy of Art-Palestine. The painting is on loan from the Van Abbemuseum in the Netherlands.
Khaled Horani, artistic director of the International Academy of Art-Palestine, describes the process as initially beginning as a joke between himself and the artistic director of the Van Abbemuseum. The Picasso to Palestine project can certainly be seen as a political act by the Dutch institution.
Implications - The Picasso to Palestine project is monumental because of the signifance of sending a major piece of Art History to the West Bank. The art work, although unchanged, garners new meaning and importance. Companies should consider this example for how to invoke new energy into their brand.
Khaled Horani, artistic director of the International Academy of Art-Palestine, describes the process as initially beginning as a joke between himself and the artistic director of the Van Abbemuseum. The Picasso to Palestine project can certainly be seen as a political act by the Dutch institution.
Implications - The Picasso to Palestine project is monumental because of the signifance of sending a major piece of Art History to the West Bank. The art work, although unchanged, garners new meaning and importance. Companies should consider this example for how to invoke new energy into their brand.
Trend Themes
1. Art Travel - The Picasso to Palestine project demonstrates the trend of art traveling to different locations, highlighting the importance of accessibility and cultural exchange.
2. Political Art - The project showcases the trend of using art as a political act, creating disruption and sparking conversations on social issues.
3. Reinterpreting Art - By sending the Picasso painting to the West Bank, the project exemplifies the trend of reinterpreting art in different contexts, encouraging new meanings and interpretations.
Industry Implications
1. Museum and Galleries - Museums and galleries can take inspiration from the Picasso to Palestine project to explore new ways of showcasing and sharing artworks with diverse audiences.
2. Cultural Institutions - Cultural institutions can find opportunities in using art as a tool for political activism and social change, following the example set by the project.
3. Branding and Marketing - Brands can learn from the project on how to infuse new energy and significance into their products or services by experimenting with unconventional collaborations and initiatives.
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