Sauza's Pitcher Perfect Picture Shares How to Take Photos of Drinks
Laura McQuarrie — July 22, 2015 — Lifestyle
References: twitter & thespiritsbusiness
As part of its research on drinkers who are active on social media, Beam Suntory's Sauza brand found out that more than half of America's cocktail drinkers are active on social media and love to take photos of drinks. Wanting to help consumers brush up on their photo-taking skills, Sauza created the 'Pitcher Perfect Picture' campaign, led by advice from lifestyle photographer Michelle Yam.
Yam's tips are being shared on the brand's Instagram account, revealing tips and tricks that the average consumer can put to use when it comes to angles, lighting, filters and color coordination.
In order to start a dialogue, the brand is encouraging social media users to add their voice to the campaign by tagging photos with #SauzaPitcherPics. Now that there is a huge shift in the way consumers are sharing experiences with friends, family and followers, many brands want to make sure that product cameos in photos are truly picture perfect.
Yam's tips are being shared on the brand's Instagram account, revealing tips and tricks that the average consumer can put to use when it comes to angles, lighting, filters and color coordination.
In order to start a dialogue, the brand is encouraging social media users to add their voice to the campaign by tagging photos with #SauzaPitcherPics. Now that there is a huge shift in the way consumers are sharing experiences with friends, family and followers, many brands want to make sure that product cameos in photos are truly picture perfect.
Trend Themes
1. Social Media Drink Photography - Opportunities for brands to capitalize on the trend of consumers taking photos of drinks for social media by offering tips, tricks, and tools.
2. Personal Branding Through Photography - The rise of social media drink photography opens up opportunities for individuals to develop their personal brands through curated drink photos.
3. Interactive Social Media Campaigns - Brands can engage consumers by encouraging them to participate in interactive social media campaigns centered around photography.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage brands can leverage the trend of social media drink photography to promote their products and create brand awareness.
2. Photography Services - Photography service providers can offer specialized workshops or resources to help consumers improve their drink photography skills.
3. Social Media Marketing - Social media marketing agencies can assist brands in creating engaging and impactful campaigns that involve social media drink photography.
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