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Water-Defying Devices

Clean the Sky - Positive Eco Trends & Breakthroughs

Dive into the Sea with the Photojojo Underwater Digi Cam

— June 2, 2011 — Tech
Whether you’re lounging around the pool or going scuba diving, the Photojojo Underwater Digi Cam would make an ideal addition to your summer. Providing dreamy lo-fi photos in an underwater setting, the camera is a great way to experiment with your artistic side.

Made with a plastic lens, the Photojojo Underwater Digi Cam takes dreamy photos and is sure to make your final products look artsy (even if you’re not). Even better, the camera is available at the low price of $35. Far different from other underwater cameras, which usually cost more than a regular digital camera, this water-defying device is friendly to your bank account and your eyes.

With the ability to capture both images and videos, the Photojojo Underwater Digi Cam has everything you need to capture those fun moments in the sun.
Trend Themes
1. Underwater Photography - Disruptive innovation opportunity: Develop high-quality, affordable underwater cameras that appeal to both amateur and professional photographers.
2. Lo-fi Photography - Disruptive innovation opportunity: Create digital cameras that produce dreamy, art-like photos without compromising on image quality.
3. Affordable Technology - Disruptive innovation opportunity: Design budget-friendly gadgets that offer unique features and experiences, thus expanding the market for tech-savvy consumers.
Industry Implications
1. Photography Equipment - Disruptive innovation opportunity: Introduce new waterproof camera models and accessories that cater to the growing demand for underwater photography.
2. Consumer Electronics - Disruptive innovation opportunity: Develop innovative digital cameras that strike a balance between affordability and high-quality photography, appealing to a wider range of consumers.
3. Outdoor Recreation - Disruptive innovation opportunity: Create durable, user-friendly underwater cameras that enhance the experience of outdoor enthusiasts, from scuba diving to swimming and beyond.
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