Fujifilm's Photography Concept Store Encourages Creativity
Laura McQuarrie — October 4, 2019 — Business
References: fujifilm.eu & campaignlive
Fujifilm is set to open an expansive, three-floor photography concept store called the House of Photography that inspires visitors to get creative and explore all aspects of the photography process. On-site, guests will be able to test out Instax instant cameras and printers, plus Fujifilm mirrorless cameras and lenses.
In a space called the wonder photo shop, visitors will be able to make their own photo books and gifts, and even get their photos printed instantly with kiosks.
As well as being able to expand their knowledge of photography with seminars and product information, visitors will also be able to explore a gallery space that shows off works of art shot on Fujifilm—when the space opens in the winter, the debut exhibition will show photography from Markus Klinko.
In a space called the wonder photo shop, visitors will be able to make their own photo books and gifts, and even get their photos printed instantly with kiosks.
As well as being able to expand their knowledge of photography with seminars and product information, visitors will also be able to explore a gallery space that shows off works of art shot on Fujifilm—when the space opens in the winter, the debut exhibition will show photography from Markus Klinko.
Trend Themes
1. Photography Concept Stores - The rise of photography concept stores presents opportunities for businesses to create immersive and interactive retail experiences for photography enthusiasts.
2. Instant Photo Printing - The demand for instant photo printing services creates opportunities for businesses to offer convenient and personalized printing solutions.
3. Artistic Exploration - The trend of combining photography with art opens up opportunities for businesses to showcase and sell photography as a form of artistic expression.
Industry Implications
1. Retail - Retailers can leverage photography concept stores to create unique shopping experiences and attract photography enthusiasts.
2. Printing Services - Printing service providers can capitalize on the demand for instant photo printing by offering fast and convenient printing options.
3. Art Galleries - Art galleries can embrace the trend of photography as art by curating exhibitions featuring works shot on different camera brands, like Fujifilm, to attract art enthusiasts.
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