These Lens & Shutter Phone Photography Ads Poke Fun at Apple's Campaign
Laura McQuarrie — June 8, 2016 — Tech
References: lensandshutter & adweek
This new series of phone photography advertisements from Lens & Shutter pokes fun at Apple's ongoing 'Shot on iPhone 6' campaign.
As a chain that specializes in DSLR cameras, Lens & Shutter points out some of the limitations of taking photos with a smartphone camera with its own 'Shot on a Phone' campaign. The pictures depicted within the ads reveal issues like low lighting, pixelation from zooming, motion blurs and thumbs accidentally covering a portion of the lens.
These clever camera ads remind that it's worth capturing some of life's best moments with a clarity of a dedicated camera. Since some of the high-quality photos from Apple's own phone photography campaign has become so widespread, these campaign images gently emphasize that not everyone with a phone is a photographer.
As a chain that specializes in DSLR cameras, Lens & Shutter points out some of the limitations of taking photos with a smartphone camera with its own 'Shot on a Phone' campaign. The pictures depicted within the ads reveal issues like low lighting, pixelation from zooming, motion blurs and thumbs accidentally covering a portion of the lens.
These clever camera ads remind that it's worth capturing some of life's best moments with a clarity of a dedicated camera. Since some of the high-quality photos from Apple's own phone photography campaign has become so widespread, these campaign images gently emphasize that not everyone with a phone is a photographer.
Trend Themes
1. Dedicated Camera Resurgence - The Spoofed Photography Ads demonstrate an opportunity for dedicated camera companies to emphasize their high-quality photography capabilities in comparison to smartphone cameras.
2. Parody Marketing - The Spoofed Photography Ads create a trend of parody marketing, with companies using lighthearted humor to draw attention to their advertisements.
3. Authenticity - The Spoofed Photography Ads reflect a trend of consumers seeking authenticity in advertising, as opposed to overly edited and enhanced smartphone photos.
Industry Implications
1. Camera Manufacturers - Camera manufacturers have the opportunity to capitalize on the resurgence in dedicated camera use demonstrated by the Spoofed Photography Ads.
2. Marketing/advertising - The Spoofed Photography Ads demonstrate an opportunity for marketing and advertising companies to use lighthearted, parody marketing to draw attention to their clients' products.
3. Smartphone Manufacturers - Smartphone manufacturers have the opportunity to capitalize on consumer desires for authentic, unedited photos by emphasizing the limitations of smartphone cameras and encouraging the use of dedicated cameras for higher quality photos.
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