These New SANDMARC Lenses Greatly Enhance the Latest iPhones
Michael Hemsworth — January 4, 2021 — Tech
References: sandmarc & yankodesign
These SANDMARC lenses are a premium range of options for avid users who are seeking out a way to bridge the disconnect that can exist between smartphone photography and high-end DSLRs. The lenses are made for the iPhone 12 series smartphones, and include a range of options including anamorphic, macro, fisheye, telephoto and wide-angle. The product range also includes four filters that can be used in place of digital filters to enhance photography without the need for post-production editing.
The SANDMARC lenses help to make the process of high-end photography more accessible for the average user and utilize a piece of equipment that already have in their ownership. This helps to make premium photography less illusive and more attainable amongst users who are craving another level of customization.
The SANDMARC lenses help to make the process of high-end photography more accessible for the average user and utilize a piece of equipment that already have in their ownership. This helps to make premium photography less illusive and more attainable amongst users who are craving another level of customization.
Trend Themes
1. Smartphone Photography Enhancement - The advancement of smartphone camera lenses and filters provide a new opportunity for enhancing the quality of photos captured on a mobile device.
2. Mobile Photography Equipment - The development of mobile photography accessories creates an opportunity to expand the market for add-ons to enhance the mobile photography experience.
3. Accessible High-end Photography - The use of smartphone lenses and filters bridges the gap between high-end photography gear and the average consumer, making it less elusive and more attainable.
Industry Implications
1. Mobile Photography Accessories - The mobile photography accessory industry can capitalize on the rise in popularity of mobile photography enhancing add-ons like lenses and filters.
2. Smartphone Manufacturing - Smartphone manufacturers have an opportunity to create more advanced smartphone camera lenses and filters in-house to differentiate their products from competitors.
3. Photography Software - Companies that develop photography software can create intuitive apps and editing tools that complement mobile photography accessories to enhance the user experience.
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