Doro's Phone Package Was Designed with the Elderly in Mind
Laura McQuarrie — December 8, 2014 — Life-Stages
References: doro & packagingoftheworld
As mobile technology becomes more user-friendly, it's becoming quite common to see the words "smartphone" and "senior" together, as in this phone package design that specifically appeals to the elderly.
While there are tons of phone packaging designs out there that are meant to catch the eyes of youthful audiences, Doro set out to create packaging specifically with a senior group in mind. Packaging for the Doro Liberto 820 phone is as easy to open as possible, meaning that it doesn't require any kind of tools or forcefulness to get at the product inside. Described as a "frustration-free gift box," the contents of the phone package include eco-friendly pulp paper trays that neatly organize the different layers inside the box.
While there are tons of phone packaging designs out there that are meant to catch the eyes of youthful audiences, Doro set out to create packaging specifically with a senior group in mind. Packaging for the Doro Liberto 820 phone is as easy to open as possible, meaning that it doesn't require any kind of tools or forcefulness to get at the product inside. Described as a "frustration-free gift box," the contents of the phone package include eco-friendly pulp paper trays that neatly organize the different layers inside the box.
Trend Themes
1. User-friendly Packaging - Creating easy-to-open packaging that requires minimal effort or tools presents an opportunity for brands to cater to specific user groups, such as seniors.
2. Elderly-focused Packaging - Designing packaging with the elderly in mind, considering their unique needs and limitations, can lead to tailored solutions that enhance user experience and accessibility.
3. Frustration-free Packaging - Developing packaging that is hassle-free to open and navigate encourages positive user experiences and may result in favorable brand perceptions.
Industry Implications
1. Technology - The tech industry can explore the potential benefits of user-friendly packaging for seniors, providing improved accessibility and usability for older consumers.
2. Retail - Retailers can leverage elderly-focused packaging designs to tap into a growing consumer base and differentiate themselves by offering tailored solutions for the senior market.
3. Eco-friendly - The sustainable packaging industry can incorporate frustration-free packaging materials and design elements to reduce waste and create a more environmentally friendly packaging solution for all demographics.
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