Alfie and Reebok's 'Phase 1 Pro' Classics Feature Statement Branding
Riley von Niessen — December 29, 2016 — Fashion
References: reebok & highsnobiety
For the Alfie and Reebok 'Phase 1 Pro,' the two brands combined efforts for a sneaker that's centered around the city that's known as the Big Apple.
The classic silhouette has a retro vibe to it, which comes from its heavy build and the sportswear brand's iconic markings. With this, the sneakers have a 90s look to them, making them well-suited to consumers who have an appreciation for old school footwear.
The new Phase 1 Pros can be purchased in either white, black or gray for a price tag that runs just under $100 USD. Alfie's branding is presented more subtly in comparison to Reebok's, but both are shown clearly in order to drive the collaborative effort that was behind their creation.
The classic silhouette has a retro vibe to it, which comes from its heavy build and the sportswear brand's iconic markings. With this, the sneakers have a 90s look to them, making them well-suited to consumers who have an appreciation for old school footwear.
The new Phase 1 Pros can be purchased in either white, black or gray for a price tag that runs just under $100 USD. Alfie's branding is presented more subtly in comparison to Reebok's, but both are shown clearly in order to drive the collaborative effort that was behind their creation.
Trend Themes
1. Nostalgic-inspired Sneakers - There is an opportunity for brands to design sneakers that evoke nostalgia for old school footwear, using classic silhouettes and retro designs.
2. City-inspired Branding - Creating sneakers with statement branding centered around different cities could appeal to consumers who want to showcase their hometowns or favorite travel destinations.
3. Collaborative Brand Efforts - Collaborating with other established brands can create unique and noteworthy products that appeal to fans of both brands and garner more attention for the collaboration itself.
Industry Implications
1. Footwear - This trend creates an opportunity for established and emerging footwear brands to design and sell nostalgic-inspired sneakers with statement branding.
2. Fashion - City-inspired branding could also extend beyond sneakers and be applied to other fashion products such as clothing and accessories.
3. Marketing and Advertising - Collaborative brand efforts can showcase creative marketing tactics and generate buzz for both brands involved, leading to potential expansion into other industries.
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