The Pharrell Williams Goodtime Hotel is Styled with an Art Deco Aesthetic
Elena Rahman — May 5, 2021 — Art & Design
References: dezeen
The clash of pastel colors and wicker furniture characterizes musician Pharell Williams' Goodtime Hotel in Miami Beach. American designer Ken Fulk was responsible for the interior furnishings, which include leopard print fabrics. The hotel was designed to reflect the famed art deco architecture of Miami Beach and the design concept pays homage to Caribbean and Central American resort towns.
The Goodtime Hotel is complete with its own pool club and imparts a feeling of both revitalization and excitement. Visitors enter the hotel through a double-height archway placed within a corrugated facade and are greeted with a hand-painted hothouse mural in the atrium.
The highly-coveted new hotel boasts 266 rooms with either sunset views across Biscayne Bay or sunrise views across the Atlantic ocean. In addition, visitors can relax at a peach-hued bar with built-in shelving called The Library for the full art deco experience.
Image Credit: Dezeen
The Goodtime Hotel is complete with its own pool club and imparts a feeling of both revitalization and excitement. Visitors enter the hotel through a double-height archway placed within a corrugated facade and are greeted with a hand-painted hothouse mural in the atrium.
The highly-coveted new hotel boasts 266 rooms with either sunset views across Biscayne Bay or sunrise views across the Atlantic ocean. In addition, visitors can relax at a peach-hued bar with built-in shelving called The Library for the full art deco experience.
Image Credit: Dezeen
Trend Themes
1. Art Deco Aesthetic - The success of The Pharrell Williams Goodtime Hotel's art deco theme highlights an opportunity for other industries to incorporate the retro design.
2. Revitalization and Excitement - The Goodtime Hotel's unique combination of relaxation and energy could inspire other businesses, such as spas or entertainment venues, to explore similar concepts.
3. Double-height Archway - The use of a grand entranceway, like the double-height archway at The Goodtime Hotel, can add an element of grandeur and sophistication to industries such as event planning or luxury retail.
Industry Implications
1. Hospitality - By incorporating an art deco aesthetic, hospitality businesses can create a unique and visually striking experience for their guests, just like at The Pharrell Williams Goodtime Hotel.
2. Design - The successful integration of art deco design at The Goodtime Hotel presents a new opportunity for designers to explore and incorporate this retro aesthetic into their work.
3. Real Estate - Developers could use the success of The Goodtime Hotel as inspiration to bring the art deco aesthetic to new and innovative real estate projects.
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