The PETA 'XXX' Site is Where Sensuality Meets Social Good
Courtney Scharf — June 9, 2012 — Naughty
References: youtube & laughingsquid
The PETA 'XXX' site is a newly launched endeavor by the headline-making animal rights group. Containing the most explicit and eye-catching campaigns they've taken part of, the site is being promoted by porn star Ron Jeremy and features an accompanying video.
The promo video, which features scandalous celebrities who are associated with the sex industry, is a straightforward explanation of the site and the idea behind it. Though an unlikely spokesperson, Ron Jeremy does a good and understated job of laying out why he chooses to support PETA and the reasons for which he has taken part in the site. The site itself, which recently launched, is undeniably alluring and a sensical option for a group that doesn't shy away from scandal.
Clever, naughty and with good intentions, this approach by PETA is a headline-making way to gain support and spread awareness of animal abuse.
The promo video, which features scandalous celebrities who are associated with the sex industry, is a straightforward explanation of the site and the idea behind it. Though an unlikely spokesperson, Ron Jeremy does a good and understated job of laying out why he chooses to support PETA and the reasons for which he has taken part in the site. The site itself, which recently launched, is undeniably alluring and a sensical option for a group that doesn't shy away from scandal.
Clever, naughty and with good intentions, this approach by PETA is a headline-making way to gain support and spread awareness of animal abuse.
Trend Themes
1. Explicit Marketing - The PETA 'XXX' site uses explicit content to attract attention and promote social good.
2. Unconventional Brand Partnerships - PETA's collaboration with porn star Ron Jeremy showcases the potential of unexpected alliances in advocacy.
3. Scandalous Awareness Campaigns - PETA's use of scandal and allure in their campaigns sparks conversations and raises awareness about animal abuse.
Industry Implications
1. Animal Rights Advocacy - In the field of animal rights advocacy, there is an opportunity to explore unconventional and attention-grabbing marketing strategies.
2. Adult Entertainment - The collaboration between PETA and porn star Ron Jeremy highlights the potential for cross-promotion and advocacy within the adult entertainment industry.
3. Nonprofit and Social Causes - The use of scandalous awareness campaigns by PETA suggests an opportunity for other nonprofits and social causes to employ unconventional tactics to generate support and awareness.
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