A Morrissey Music-Featuring PETA Video Promotes Going Vegan Today
Alyson Wyers — May 22, 2014 — Marketing
References: peta.org & designtaxi
If you've ever considered going vegan, this illustrated PETA video will likely send you over the edge. Entitled 'Someday,' the animated account of a terrified chick urges people to adopt a vegan diet today--not someday.
Animal rights group PETA (or People for the Ethical Treatment of Animals) uses Morrissey's 'I Know It's Gonna Happen Someday' as the soundtrack for this harrowing tale. The PETA video follows a typical experience of a chicken raised for meat. As a young chick's tragic life plays out, we see it being separated from its mother, seeing its friends die and growing up in a cramped cage.
The PETA video was so moving, the iconic English singer will be using it as a part of his new opening act.
Animal rights group PETA (or People for the Ethical Treatment of Animals) uses Morrissey's 'I Know It's Gonna Happen Someday' as the soundtrack for this harrowing tale. The PETA video follows a typical experience of a chicken raised for meat. As a young chick's tragic life plays out, we see it being separated from its mother, seeing its friends die and growing up in a cramped cage.
The PETA video was so moving, the iconic English singer will be using it as a part of his new opening act.
Trend Themes
1. Vegan Lifestyle - The promotion of an animal-free diet and lifestyle.
2. Animated Advertising - The use of animated shorts to promote a brand, messaging or cause.
3. Music-based Promotional Material - The use of acclaimed music artists to enhance brand and product promotions.
Industry Implications
1. Animal Rights Activism - Opportunities to improve the welfare of animals and advance an ethical stance towards animals in society.
2. Plant-based Food Production - Opportunities to invest in the production of plant-based food alternatives as more people embrace veganism.
3. Music and Entertainment Industry - Opportunities to leverage music and other forms of entertainment for marketing and brand promotion.
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