The Spar N°1 Pet Food Range Offers Quality at a Competitive Price
Michael Hemsworth — January 12, 2022 — Marketing
References: spar-international & talkingretail
The Spar N°1 pet food range is being launched by the brand as a private label lineup of products for owners to pick up when seeking out a premium option for their furry friend that doesn't come with a high price tag. The product lineup includes a number of options for cat and dog owners, which come individually as well as in multipacks to suit shopper preferences. The products are being rolled out by the brand at its locations in the UK.
Spar UK Brand Manager Amrit Rebello commented on the launch of the Spar N°1 pet food range saying, "One of the unexpected outcomes of the pandemic was the sharp increase in pet ownership and as a result, we are delighted to launch a range of 10 lines for cats and dogs to meet the increased demand for pet food in our stores. We know that the pet category is a high-value opportunity for Spar stores as the basket-spend of pet food shoppers is significantly more than non-pet product shoppers. The design of our new Spar N°1 range perfectly complements pet owners who see their pets as part of their family and are for many their number one priority.”
Spar UK Brand Manager Amrit Rebello commented on the launch of the Spar N°1 pet food range saying, "One of the unexpected outcomes of the pandemic was the sharp increase in pet ownership and as a result, we are delighted to launch a range of 10 lines for cats and dogs to meet the increased demand for pet food in our stores. We know that the pet category is a high-value opportunity for Spar stores as the basket-spend of pet food shoppers is significantly more than non-pet product shoppers. The design of our new Spar N°1 range perfectly complements pet owners who see their pets as part of their family and are for many their number one priority.”
Trend Themes
1. Private Label Pet Food - The success of the Spar N°1 pet food range highlights the opportunity for retailers to develop their own high-quality private label pet food options.
2. Increased Pet Ownership During the Pandemic - The pandemic has led to a surge in pet ownership, creating opportunities for businesses to capitalize on the increased demand for pet food and other pet-related products.
3. Multipacks for Pet Food Products - Offering pet food products in multipacks provides convenience and value for pet owners and is a trend that is likely to continue.
Industry Implications
1. Retail - Retailers have the opportunity to develop their own private label pet food products or expand their offerings to meet the increased demand for pet food.
2. Pet Food Manufacturing - Pet food manufacturers have an opportunity to create high-quality, affordable options for pet owners that compete with established brands.
3. Pet Supply Stores - Pet supply stores can capitalize on the trend of increased pet ownership by expanding their offerings to include a wider variety of pet food products and multipacks.
3.7
Score
Popularity
Activity
Freshness
