These New Spar Products are Arriving in 11 Varieties
Michael Hemsworth — February 25, 2022 — Marketing
References: spar & conveniencestore
These new Spar products are being launched by the brand as a lineup of snacks for consumers seeking out a way to satisfy their hunger when out of the house or between meals. The products are arriving at locations starting on February 28, 2022 and will come in 11 varieties to offer everything from nuts to dried fruit in a variety of distinctly different flavor options. The products will be competitively priced at 39p to £1 each to make them well-suited for consumers seeking out value and convenience.
Senior Brand Manager at Spar UK Bhavika Thakrar commented on the new Spar products saying, "The UK market value of crisps, popcorn, nuts and savoury snacks has risen over the last two years and this is reflected in sales in our Spar stores. Innovation in this category is key with many shoppers looking to try new flavours. We have added these new and improved sku’s in response to customers looking for innovation, value, healthier options, limited edition and premium lines in the category.”
Senior Brand Manager at Spar UK Bhavika Thakrar commented on the new Spar products saying, "The UK market value of crisps, popcorn, nuts and savoury snacks has risen over the last two years and this is reflected in sales in our Spar stores. Innovation in this category is key with many shoppers looking to try new flavours. We have added these new and improved sku’s in response to customers looking for innovation, value, healthier options, limited edition and premium lines in the category.”
Trend Themes
1. Private-label Snacks - Opportunity for retailers to innovate with premium or limited-edition options to meet the demands of consumers looking for variety and healthy options.
2. Value-based Snack Products - Opportunity for businesses to create competitively priced snack products that meet the growing demand for value and convenience among consumers.
3. Flavor Innovation - Opportunity for companies to innovate and add unique flavors to the snack category, meeting the growing consumer demand for new and interesting taste experiences.
Industry Implications
1. Retail - Retailers can capitalize on the rise in private-label snack products by adding premium or limited-edition options to differentiate their offerings and attract more customers.
2. Food Manufacturing - Food manufacturers can create value-based snack products to meet the growing demand for convenient and affordable snacking options tailored to customers' needs and preferences.
3. Nutrition - Nutrition experts can collaborate with food manufacturers and retailers to create healthy and flavorful snack options that meet the needs of health-conscious consumers.
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