Nidec's SMART PET BOTTLE is Helping to Enliven the World
Laura McQuarrie — March 21, 2017 — Unique
References: nidec & japantrends
Japanese electronics company Nidec is now introducing the world to its Motorize SMART PET BOTTLE, which automates the process of twisting off a plastic PET water bottle cap. The smartphone-connected bottle opener uses an app to pop off the cap, alongside a range of other features, such as multi-bottle opening and timed opening options for one's early morning wakeup.
The YouTube video for the SMART PET BOTTLE has quickly gone viral, sparking debate about the product. In reality, the automated water bottle opener is not a real product, but it is being used as part of the 'Motorize' marketing campaign from Nidec, which seeks to liven up the world. The timely launch of this device is fitting, considering that April Fool's is not too far away.
The YouTube video for the SMART PET BOTTLE has quickly gone viral, sparking debate about the product. In reality, the automated water bottle opener is not a real product, but it is being used as part of the 'Motorize' marketing campaign from Nidec, which seeks to liven up the world. The timely launch of this device is fitting, considering that April Fool's is not too far away.
Trend Themes
1. Smart Home Accessories - The Motorize SMART PET BOTTLE highlights the trend of smart devices that offer convenience and automation in the home.
2. Internet of Things (iot) Integration - Nidec's smartphone-connected bottle opener showcases the growing trend of integrating IoT technology into everyday objects.
3. Viral Marketing Campaigns - The Motorize SMART PET BOTTLE video going viral highlights the trend of creative and engaging marketing strategies that capture consumer attention.
Industry Implications
1. Home Automation - The Motorize SMART PET BOTTLE presents an opportunity for companies in the home automation industry to develop innovative products that offer convenience and time-saving solutions.
2. Iot Device Manufacturers - Nidec's smartphone-connected bottle opener opens up opportunities for IoT device manufacturers to explore the integration of smart technology into a wide range of everyday objects.
3. Digital Marketing and Advertising - The success of Nidec's viral marketing campaign for the Motorize SMART PET BOTTLE suggests opportunities for digital marketing and advertising agencies to create engaging and shareable content for brands.
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