Selfridges' Personal Shopping Service Caters Specifically to Men
Laura McQuarrie — July 26, 2014 — Business
References: wwd & luxurylaunches
Consumers looking into Selfridges' newest personal shopping service will be parked in a decadent lounge, brought coffee, chauffeured home and aided in picking the best fashion, gifts, accessories and grooming products. It sounds like any woman's dream, but unfortunately females will have to keep dreaming because these services are exclusively available to men.
The service was launched in response to a growing demand for bespoke offerings from male consumers over the last couple of years. In addition to being guided through a number of product choices, Selfridges also offers made-to-measure services for men who are looking for a sharp designer suit with an impeccable fit. The store takes up a modest 1,200 square feet on Oxford Street and includes three private suites plus a reception area.
The service was launched in response to a growing demand for bespoke offerings from male consumers over the last couple of years. In addition to being guided through a number of product choices, Selfridges also offers made-to-measure services for men who are looking for a sharp designer suit with an impeccable fit. The store takes up a modest 1,200 square feet on Oxford Street and includes three private suites plus a reception area.
Trend Themes
1. Men-only Personal Shopping - Personal shopping services exclusively for men, responding to a growing demand for bespoke offerings.
2. Bespoke Made-to-measure Services for Men - Offering bespoke made-to-measure apparel and grooming products for men.
3. Exclusive Men's Fashion, Accessories, and Grooming - Offering exclusive and refined men's fashion, accessories, and grooming products.
Industry Implications
1. Fashion Industry - The fashion industry has an opportunity to capitalize on the growing demand for bespoke offerings for men.
2. Personal Shopping Services Industry - The personal shopping services industry can expand to cater specifically to male consumers.
3. Grooming Products Industry - The grooming products industry has the opportunity to offer exclusive and refined grooming products targeted towards men.
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