Perky Jerky is an Energy Drink in Jerky Form
Robyn Currie — January 6, 2010 — Lifestyle
References: perkyjerky & uncrate
As a writer for Trend Hunter there are a lot of different innovations that I come across that just make me scratch my head. And Perky Jerky, “the world’s first performance enhancing meat snack” (PerkyJerky.com) is one of them.
Take regular jerky, and add guarana to it (about 150 milligrams of caffeine per bag), and voila! You have the worst/best invention ever. Perky Jerky is perfect for the person who just doesn’t find drinking caffeine to be convenient enough.
Take regular jerky, and add guarana to it (about 150 milligrams of caffeine per bag), and voila! You have the worst/best invention ever. Perky Jerky is perfect for the person who just doesn’t find drinking caffeine to be convenient enough.
Trend Themes
1. Caffeinated Food - The trend of adding caffeine to food and snacks is on the rise, creating potential opportunities for truly disruptive innovations that can revolutionize the way we consume caffeine.
2. Performance Enhancing Snacks - The trend of creating snacks that claim to improve performance and energy levels is growing, offering opportunities for innovators to come up with novel ingredients and formulations.
3. Alternative Energy Sources - The trend of exploring alternative energy sources beyond traditional drinks is gaining momentum, providing space for entrepreneurs to experiment with new and unconventional ways of delivering energy to consumers.
Industry Implications
1. Food and Beverage Industry - With the rise of caffeinated food products, the food and beverage industry is in for a potential shakeup as new products compete for consumers' attention and loyalty.
2. Sporting Goods Industry - The trend of performance-enhancing snacks has implications for the sporting goods industry, which can partner with or create their own snacks that complement their products and reinforce their brand message.
3. Energy Drink Industry - As more alternatives to traditional energy drinks emerge, the energy drink industry will need to adapt and innovate to remain relevant and gain market share.
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