Nonprofit Company Period Raises Awareness About Period Poverty
Grace Mahas — October 22, 2019 — Social Good
References: period.org & thedrum
In an effort to raise awareness about period poverty -- the inability to purchase menstruation products -- the nonprofit 'Period' shared a public service announcement via its social media channels. The video features several prominent figures including Stephanie Shepherd, Madame Gandhi, Krewella and more, and speaks to the lack of attention paid to period poverty.
To highlight the concern, the video's cast all has blood slowly leaking from their nostrils while discussing how easy blood that is hidden is to ignore. Moreover, not having access to tampons and pads means individuals may not be able to go to school or work, profoundly affect an individual's ability to earn an income.
The public service announced was created by BBDO San Francisco and sponsored by Seventh Generation.
To highlight the concern, the video's cast all has blood slowly leaking from their nostrils while discussing how easy blood that is hidden is to ignore. Moreover, not having access to tampons and pads means individuals may not be able to go to school or work, profoundly affect an individual's ability to earn an income.
The public service announced was created by BBDO San Francisco and sponsored by Seventh Generation.
Trend Themes
1. Period Poverty Awareness - Opportunity for businesses to address period poverty and create affordable menstruation products for those in need.
2. Social Media Campaigns - Opportunity for brands to leverage social media platforms and influential figures to raise awareness about social issues.
3. Public-private Partnerships - Opportunity for nonprofits and businesses to collaborate in addressing social issues like period poverty through sponsored campaigns.
Industry Implications
1. Feminine Hygiene Products - Opportunity for the feminine hygiene industry to develop innovative, affordable products that address period poverty.
2. Advertising and Marketing - Opportunity for advertising agencies and marketers to create impactful campaigns that raise awareness about social issues like period poverty.
3. Nonprofit and Social Services - Opportunity for nonprofit organizations to partner with businesses and create initiatives that tackle period poverty and provide support to those affected.
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