Orlandi's In-Store Tech Releases a "Dry Smell" Without Airborne Residue
Laura McQuarrie — December 7, 2020 — Business
References: premiumbeautynews
The sampling market has been shaken up as stores have had to find new ways to give people the chance to try before they buy and Orlandi is introducing a new connected perfume tester tool featuring patented technology from Brazilian start-up Noar. Using dry diffusion, the system is said to be capable of reproducing up to 20 fragrances with a "dry smell" that doesn't leave behind airborne particle residue.
In-store, users can connect to the digital fragrance catalog using a mobile device, so that they can discover the scents that can be experienced. The diffuser unit itself is easy to sanitize and replenish as needed, since the recyclable cartridges can be replaced after 100 fragrant shots have been shared.
Image Credit: Orlandi
In-store, users can connect to the digital fragrance catalog using a mobile device, so that they can discover the scents that can be experienced. The diffuser unit itself is easy to sanitize and replenish as needed, since the recyclable cartridges can be replaced after 100 fragrant shots have been shared.
Image Credit: Orlandi
Trend Themes
1. Connected Perfume Testers - Opportunity to disrupt the sampling market by providing a dry diffusion system that reproduces fragrances without airborne residue.
2. Digital Fragrance Catalog - Opportunity to revolutionize the in-store fragrance experience by allowing users to explore and discover scents through a mobile device.
3. Sanitizable Diffuser Units - Opportunity to offer an easy-to-sanitize and replenishable fragrance diffusion system with recyclable cartridges.
Industry Implications
1. Retail - Opportunity for retailers to enhance the in-store fragrance sampling experience and offer a convenient way for customers to explore fragrances.
2. Beauty - Opportunity for beauty brands to innovate their fragrance sampling methods and provide a hygienic and convenient way for consumers to test perfumes.
3. Technology - Opportunity for technology companies to partner with fragrance industry leaders to develop connected perfume testers and digital fragrance catalogs.
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