Pepsico Twistos Crackers Will "Start Your Day Better"
Shelby Lee Walsh — January 27, 2010 — Lifestyle
References: pepsico & adsoftheworld
This PepsiCo Twistos crackers commercial promises to help you start your day off better. While I don't have a woodpecker constantly telling me "everything is drooping" or "you're turning into your mother" like the woman in this commercial, I do enjoy having a snack break. Who doesn't enjoy one?
Overall, this ad thought up by BBDO Argentina is clever and cute (and the PepsiCo Twistos crackers don't look so bad either).
Implications - It will definitely leave you laughing, and perhaps even with a craving for crackers. Either way, this commercial is a comedic success that you'll want to see numerous times.
Overall, this ad thought up by BBDO Argentina is clever and cute (and the PepsiCo Twistos crackers don't look so bad either).
Implications - It will definitely leave you laughing, and perhaps even with a craving for crackers. Either way, this commercial is a comedic success that you'll want to see numerous times.
Trend Themes
1. Clever Advertising - The use of humor in this commercial showcases the trend of clever advertising that captures consumer attention.
2. Snack Break Culture - This commercial taps into the trend of people enjoying snack breaks, presenting an opportunity for innovative snack brands to cater to this consumer behavior.
3. Comedic Branding - The success of this comedic commercial highlights the trend of brands effectively using humor to build positive brand associations and customer engagement.
Industry Implications
1. Food and Beverage - The commercial featuring PepsiCo Twistos crackers suggests an opportunity for disruptive innovation in the food and beverage industry by combining humor and snack marketing.
2. Advertising and Marketing - The cleverness and comedic success of this advertisement indicates opportunities for disruptive innovation in the advertising and marketing industry by creating humorous and memorable campaigns.
3. Entertainment and Media - The commercial's ability to leave viewers laughing and wanting to watch it repeatedly points towards the potential for disruptive innovation in the entertainment and media industry by creating comedy-driven commercials that capture audience attention.
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