Domino's Has Launched a Vegan 'PepperonNAY' Pizza in the UK
Colin Smith — January 7, 2022 — Lifestyle
Domino's is embracing the spirit of 'Veganuary,' the month dedicated to celebrating and trying vegan products and diets, with its new 'PepperonNAY' pizza, available in UK Domino's locations. This is a vegan version of a pepperoni pizza made entirely out of plant-based ingredients.
PepperonNAY was brought to Domino's' shelves through a collaboration with 'The Vegetarian Butcher,' a Dutch alternative meat brand. The plant-based pepperoni created by The Vegetarian Butcher has the same smoky taste as the meat-based original. Domino's noted that vegan products have been increasing in popularity with a 73-percent increase to vegan products ordered, and this vegan pepperonNAY pizza is meant to address these consumer trends. To further the veganuary festivities, Domino's is offering multiple combo deals and individual pizza deals for its new pepperonNAY pizza, encouraging consumers to give it a try.
Image Credit: Shutterstock
PepperonNAY was brought to Domino's' shelves through a collaboration with 'The Vegetarian Butcher,' a Dutch alternative meat brand. The plant-based pepperoni created by The Vegetarian Butcher has the same smoky taste as the meat-based original. Domino's noted that vegan products have been increasing in popularity with a 73-percent increase to vegan products ordered, and this vegan pepperonNAY pizza is meant to address these consumer trends. To further the veganuary festivities, Domino's is offering multiple combo deals and individual pizza deals for its new pepperonNAY pizza, encouraging consumers to give it a try.
Image Credit: Shutterstock
Trend Themes
1. Growing Vegan Options - Domino's release of a plant-based pepperoni pizza in the UK demonstrates the increasing demand for vegan options in the food industry.
2. Collaborations with Alternative Brands - Domino's partnership with The Vegetarian Butcher highlights the opportunities for collaborations in the vegan food industry to create innovative plant-based alternatives.
3. Vegan Themed Promotions - Domino's use of promotional deals for its vegan pepperoni pizza shows that companies can attract consumers by specifically catering to vegan trends and events such as Veganuary.
Industry Implications
1. Fast-food Restaurants - Fast-food chains like Domino's can benefit from incorporating more vegan options into their menus as consumers become more health and environmentally conscious while still demanding convenience.
2. Alternative Meat Brands - Companies like The Vegetarian Butcher have an opportunity to collaborate with and supply their plant-based meat alternatives to fast-food chains seeking to incorporate more vegan options into their menus.
3. Food Delivery Services - Food delivery companies can capitalize on the growing demand for vegan options by partnering with companies that offer plant-based alternatives like Domino's new pepperonNAY pizza.
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