Pepperfry is Changing the Way Consumers Shop for Furniture in India
Katherine Pendrill — February 16, 2017 — Art & Design
With more than 10 stores now in operation, Pepperfry is quickly changing the way Indian consumers buy furniture. Instead of trying to sell consumers on specific pieces from the moment they walk into a store, Pepperfry focuses more on the shopping experience itself.
Pepperfry is an online furniture retailer that has recently made the leap to retail. The brand operates under the assumption that consumers are likely to do a great deal of research online and consulting with others before coming into an actual store. As a result, each Pepperfry store is set up as a showroom and staffed by interior designers instead of salesmen. This allows for a more organic shopping experience that is entirely focused on the needs of the customer.
By combining the strengths of ecommerce and retail, Pepperfry is stetting a new standard for furniture shopping in India.
Pepperfry is an online furniture retailer that has recently made the leap to retail. The brand operates under the assumption that consumers are likely to do a great deal of research online and consulting with others before coming into an actual store. As a result, each Pepperfry store is set up as a showroom and staffed by interior designers instead of salesmen. This allows for a more organic shopping experience that is entirely focused on the needs of the customer.
By combining the strengths of ecommerce and retail, Pepperfry is stetting a new standard for furniture shopping in India.
Trend Themes
1. Experiential Furniture Retail - More furniture retailers can follow Pepperfry's lead and create showrooms to provide an immersive shopping experience for customers.
2. Interior Designer Staffing - More retailers can hire interior designers instead of salespeople to provide customers with personalized guidance, creating a new level of customer service.
3. Ecommerce-retail Hybrid Models - More retailers can combine ecommerce and retail tactics to provide customers with online research options and in-person product tryouts, creating a new way of interaction with customers.
Industry Implications
1. Furniture Retail - Furniture retailers can benefit from creating an interactive shopping experience that focusses on the needs of the customer with the help of interior designers to increase customer loyalty and satisfaction levels.
2. Ecommerce - Ecommerce businesses can benefit from exploring personalized hybrid models to enhance customer experience and build customer loyalty.
3. Interior Design Services - Interior design businesses can benefit from working with furniture retailers to provide shoppers with a unique shopping experience by sharing their expertise and creating value-driven customer interactions.
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