Pepe Raventos' Labels are Inspired by the Location They Were Sourced From
Mishal Omar — July 31, 2017 — Marketing
References: raventos & thedieline
The Pepe Raventos brand collaborated with the creative agency Mucho in order to create distinct labels to place on its wine bottles.
The collection includes two natural wines as well as a sparkling wine, and are sourced from grapes that have been "raised and located at different heights and geographical positions." As a result, the wine labels on the bottles are inspired by these geographical regions. The labels come in the form of three papers in varying "organic shapes, textures and colors." They are arranged in a way that represents different heights, referencing the height at which the wines' grapes were cultivated.
Pepe Raventos' geologically inspired wine labels stand out significantly from its more traditional competitors.
The collection includes two natural wines as well as a sparkling wine, and are sourced from grapes that have been "raised and located at different heights and geographical positions." As a result, the wine labels on the bottles are inspired by these geographical regions. The labels come in the form of three papers in varying "organic shapes, textures and colors." They are arranged in a way that represents different heights, referencing the height at which the wines' grapes were cultivated.
Pepe Raventos' geologically inspired wine labels stand out significantly from its more traditional competitors.
Trend Themes
1. Geological Wine Labels - Rising demand for eco-friendly wine labels inspired by the geography of grapes' location.
2. Natural Wine - Increasing demand for wine bottles containing only natural ingredients without any added preservatives and chemicals.
3. Sustainable Packaging - Growing demand for eco-friendly wine packaging to reduce carbon footprint and minimize waste.
Industry Implications
1. Wine Manufacturing - Opportunity to enhance the label design to appeal to eco-conscious wine consumers.
2. Packaging Design - Opportunity to develop eco-friendly packaging solutions for wine bottles, particularly for natural and organic wines.
3. Creative Design Agencies - Opportunity to collaborate with winemakers to create innovative and environmentally friendly wine labels that stand out in a competitive industry.
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