Lucky Monkey Petting Zoo's Inhabitants Are Waiting to Meet You
Vincent Salera — February 28, 2009 — Marketing
References: adsoftheworld
As Lucky Monkey Petting Zoo's tagline says, “Get friendly with the furry.” Who wouldn’t want to visit with a llama named Lenny or a baby deer named Pauletta? I absolutely love these ads for the Lucky Monkey Petting Zoo, which is located in Dallas, Texas.
Using name tags is a very clever way to show parents that the animals in their petting zoo are very safe and friendly. Come to think of it, when I compare hanging out with these friendly animals to hanging out with some of the people I know, I’d probably choose Pauletta or Lenny.
The ads were created by advertising agency TH Richards Group, Dallas, with creative direction by Glenn Dady and Kiran Koshy. The copy was written by Jack Westerholt.
Using name tags is a very clever way to show parents that the animals in their petting zoo are very safe and friendly. Come to think of it, when I compare hanging out with these friendly animals to hanging out with some of the people I know, I’d probably choose Pauletta or Lenny.
The ads were created by advertising agency TH Richards Group, Dallas, with creative direction by Glenn Dady and Kiran Koshy. The copy was written by Jack Westerholt.
Trend Themes
1. Animal Interaction - Petting zoos and animal parks are trending towards increased human interaction with animals, appealing to a growing desire among people to connect with nature and animals in a meaningful way.
2. Personalization - The use of name tags on petting zoo animals is a trend that creates a sense of familiarity and trust with visitors, providing a unique and personal experience that sets these businesses apart from traditional zoos.
3. Ethical Tourism - Petting zoos and animal parks that promote ethical and humane practices in animal care and conservation are becoming more popular among consumers who prioritize responsible tourism and environmental sustainability.
Industry Implications
1. Tourism - Petting zoos and animal parks have opportunities to differentiate themselves by offering personalized and ethical experiences, which can attract environmentally-conscious and socially-responsible tourists.
2. Advertising - The use of creative marketing strategies such as animal name tags can create emotionally-engaging campaigns that resonate with audiences and boost brand awareness and loyalty.
3. Animal Welfare - Petting zoos and animal parks that prioritize animal welfare and conservation have opportunities to attract funding, partnerships, and community support, while also promoting responsible practices in zoological tourism.
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