The People for Bikes Ad Campaign Promotes People-Powered Transit
Katie Cordrey — July 9, 2010 — Eco
References: peopleforbikes.org & adsoftheworld
A People for Bikes ad campaign that started in March 2010 is aimed at getting people out of their cars and onto bicycles as a primary means of transportation. Despite the lack of bike lanes in many cities, biking is healthy for the rider and the environment.
Raising awareness and encouraging cyclists to sign a pledge to support biking, the People for Bikes ad campaign uses humor to get their biking message across.
Implications - Cycling has risen as a primary mode of transportation and exercise with the environmental movement at its peak. This national campaign sets out to improve cycling and make the world a more bike-friendly place. To do this, Colle+McVoy teamed up with Bikes Belong to create People for Bikes, which sets out to build more trails and bike lines, and make cycling safer.
Raising awareness and encouraging cyclists to sign a pledge to support biking, the People for Bikes ad campaign uses humor to get their biking message across.
Implications - Cycling has risen as a primary mode of transportation and exercise with the environmental movement at its peak. This national campaign sets out to improve cycling and make the world a more bike-friendly place. To do this, Colle+McVoy teamed up with Bikes Belong to create People for Bikes, which sets out to build more trails and bike lines, and make cycling safer.
Trend Themes
1. Bike-friendly Infrastructure - The rise of cycling as a primary mode of transportation emphasizes the need for bike-friendly infrastructure like bike lanes and trails, presenting an opportunity for disruptive innovations in urban planning.
2. Sustainable Transportation - The People for Bikes campaign promotes biking as a sustainable mode of transportation, revealing an opportunity for disruptive innovations in eco-friendly vehicles and transportation systems.
3. Humorous Advertising - The People for Bikes ad campaign uses humor to raise awareness and encourage cyclists to sign a pledge, revealing an opportunity for disruptive innovations in advertising by incorporating humor into serious topics.
Industry Implications
1. Urban Planning - The need for bike-friendly infrastructure presents an opportunity for urban planners to innovate and create sustainable, eco-friendly city designs.
2. Transportation - The rise of cycling as a primary mode of transportation presents an opportunity for disruptive innovations in eco-friendly vehicles and transportation systems.
3. Advertising - The success of the People for Bikes ad campaign reveals an opportunity for disruptive innovations in advertising by incorporating humor into serious topics.
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