Does the Ad Convey the Message?
Jeremy Gutsche — May 8, 2007 — Marketing
References: adrants
In this ad the drinker is peeing fire. This conveys a clear message about the beverage, even if you've never heard of it before. In the picture, it looks like the beverage is called 'Burn', but the font is pretty small so either it isn't very good brand placement or it's a fake ad.
Implications - Ads such as this one utilize over-exaggerations of the product attributes. If done right, this strategy can grab the attention consumers instantly. With the right mix of humor and the exaggeration of the product qualities, consumers will show interest in the product being advertised. Companies should not be afraid to take this approach when advertising a certain product.
Implications - Ads such as this one utilize over-exaggerations of the product attributes. If done right, this strategy can grab the attention consumers instantly. With the right mix of humor and the exaggeration of the product qualities, consumers will show interest in the product being advertised. Companies should not be afraid to take this approach when advertising a certain product.
Trend Themes
1. Over-exaggeration Ads - The use of over-exaggerations in ads can instantly grab consumers' attention and generate interest in the product being advertised.
2. Humor in Advertising - Humorous ads can effectively engage consumers and create a memorable experience, increasing the chances of product interest and brand recognition.
3. Exaggeration of Product Qualities - Highlighting the exaggerated qualities of a product in ads can create intrigue and curiosity among consumers, leading to higher engagement and potential sales.
Industry Implications
1. Beverage Industry - The beverage industry can utilize over-exaggeration ads and humor to capture the attention of consumers and promote their products in a unique and memorable way.
2. Advertising Industry - The advertising industry can embrace the use of over-exaggeration and humor to create engaging and impactful campaigns that resonate with consumers and drive brand awareness.
3. Marketing Industry - The marketing industry can explore the strategy of exaggerating product qualities in ads, combined with humor, to create highly effective and attention-grabbing campaigns for their clients.
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