These PECO Commercials Reveal the Monsters in Your Home
Luisa Amanda Gomes — April 16, 2010 — Eco
References: peco & adweek.blogs
The PECO commercials seen here effectively point out the energy-guzzling appliances in your home with the help of 'Sesame Street'-inspired puppets.
From a noisy refrigerator with beady eyes to a plate-vomiting dishwasher, PECO offers to pay viewers to take these annoying appliance off their hands.
So, if seeing these monsters isn't enough for you to toss away these energy wasting devices, hopefully PECO's promise of saving money and monetary incentive will get you to cut your ties with them.
From a noisy refrigerator with beady eyes to a plate-vomiting dishwasher, PECO offers to pay viewers to take these annoying appliance off their hands.
So, if seeing these monsters isn't enough for you to toss away these energy wasting devices, hopefully PECO's promise of saving money and monetary incentive will get you to cut your ties with them.
Trend Themes
1. Energy Efficiency Awareness - The PECO commercials highlight the need for consumers to be aware of their energy consumption and invest in energy-efficient appliances.
2. Humorous Marketing Campaigns - The use of 'Sesame Street'-inspired puppets in the PECO commercials demonstrates the potential for humor in advertising to engage and educate consumers.
3. Incentivized Appliance Replacement - PECO's offer to pay viewers to take their energy-guzzling appliances incentivizes consumers to replace them with more energy-efficient options.
Industry Implications
1. Appliances - The PECO commercials create an opportunity for appliance manufacturers to showcase and market their energy-efficient products.
2. Energy Utilities - Energy utility companies like PECO can leverage this marketing campaign to promote energy conservation and customer engagement initiatives.
3. Digital Advertising - The success of the PECO commercials suggests a potential demand for creative and humorous marketing campaigns in the digital advertising industry.
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