Peas of Heaven is Inviting Fans to Grow Their Own Plant-Based "Sausages"
Laura McQuarrie — July 14, 2022 — Art & Design
References: peasofheaven & designtaxi
Vegan food brand Peas of Heaven is giving its community the chance to grow their own "sausages" with gardening kits called The Converter. These kits actually contain a bag of pea seeds, and when the peas are sent back to the brand, they can be exchanged for "home-grown sausages."
These kits for sausage farmers give gardeners a variety of sausages to choose from. While it does take about 50 days for peas to grow, this kit provokes thought about the origins of ingredients, and the resources needed to cultivate them.
With people spending an increased amount of time in their own homes and backyards over the last few years, gardening became a worldwide phenomenon. These branded kits tap into the demand for plant-based foods, all the while giving people the chance to show off their newly acquired skills.
These kits for sausage farmers give gardeners a variety of sausages to choose from. While it does take about 50 days for peas to grow, this kit provokes thought about the origins of ingredients, and the resources needed to cultivate them.
With people spending an increased amount of time in their own homes and backyards over the last few years, gardening became a worldwide phenomenon. These branded kits tap into the demand for plant-based foods, all the while giving people the chance to show off their newly acquired skills.
Trend Themes
1. Plant-based DIY Kits - Disruptive innovation opportunity for companies to offer DIY kits for growing various plant-based ingredients for a more sustainable lifestyle.
2. Food Traceability - Disruptive innovation opportunity for companies to create technologies that enable accurate and transparent food traceability from farm to fork.
3. Garden-to-table Living - Disruptive innovation opportunity for companies to develop products and services that facilitate garden-to-table living for consumers who want to know more about where their food comes from.
Industry Implications
1. Food Retail - Food retail companies can leverage the trend of plant-based DIY kits to offer their customers a unique and sustainable experience in growing their own food.
2. Agriculture - Agriculture companies can develop products and services that facilitate food traceability and promote sustainable farming practices.
3. Home and Garden - Home and garden companies can offer gardening and cooking products that appeal to consumers who want to live a garden-to-table lifestyle.
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