This Peanut Butter Product Branded as a "Spreadable Trail Mix"
Laura McQuarrie — August 26, 2016 — Lifestyle
References: vtpeanutbutter & mensfitness
Inspired by the rise of superfoods, a new generation of peanut butter products are now being introduced with a focus on inclusions of diverse nuts and seeds. While it's now becoming quite common to see multi-nut spreads, one truly standout product is the 'Mad River Mojo' made by the Vermont Peanut Butter Company.
Mad River Mojo is made with a base of peanut and almond butter, but it sets itself apart by including ingredients like pumpkin seeds, honey, cranberries, flax seeds and spices like cinnamon. As such, the Vermont Peanut Butter Company describes its unique product as "the world's first spreadable trail mix."
The Vermont Peanut Butter Company also makes a variety of Blended Butter products with unusual infusions, such as its BEE Nut Butter and Maple Walnut.
Mad River Mojo is made with a base of peanut and almond butter, but it sets itself apart by including ingredients like pumpkin seeds, honey, cranberries, flax seeds and spices like cinnamon. As such, the Vermont Peanut Butter Company describes its unique product as "the world's first spreadable trail mix."
The Vermont Peanut Butter Company also makes a variety of Blended Butter products with unusual infusions, such as its BEE Nut Butter and Maple Walnut.
Trend Themes
1. Superfood Nut Spreads - Creating peanut butter products with diverse nuts and seeds to tap into the superfood trend.
2. Multi-nut Spreads - Introducing spreads that combine different types of nuts for added flavor and nutritional benefits.
3. Inclusive Trail Mix Spreads - Developing spreadable trail mix products by incorporating a variety of ingredients like seeds, dried fruits, and spices.
Industry Implications
1. Food Manufacturing - Exploring innovative methods to create and market healthier and more diverse nut spreads.
2. Superfood Industry - Capitalizing on the growing demand for nutrient-rich products by offering superfood-inspired nut spreads.
3. Nutritional Supplements - Creating convenient and flavorful spreads that offer nutritional benefits, catering to health-conscious consumers.
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