Dunkin' Donuts Created a Shareable Peace Donut for World Peace Day
Laura McQuarrie — September 21, 2018 — Marketing
References: thepeacedonut & prnewswire
For World Peace Day this year, Dunkin' Donuts UAE is launching a special Peace Donut that aims to inspire peace between people, one person at a time.
To inspire consumers to "make a little peace with someone," Dunkin' Donuts is making it possible for people to send The Peace Donut to someone—as Dunkin' Donuts suggests, potentially "someone who you feel you’re not at peace with"—as a simple, thoughtful gesture.
For a limited time throughout September around World Peace Day, people will be able to send the peace-inspiring donut through delivery partner Carriage. These donuts are delivered in special boxes and can be paired with a special message from the sender. Alternatively, the donuts can also be found at select Dunkin' Donuts locations in Dubai, Sharjah and Abu Dhabi.
To inspire consumers to "make a little peace with someone," Dunkin' Donuts is making it possible for people to send The Peace Donut to someone—as Dunkin' Donuts suggests, potentially "someone who you feel you’re not at peace with"—as a simple, thoughtful gesture.
For a limited time throughout September around World Peace Day, people will be able to send the peace-inspiring donut through delivery partner Carriage. These donuts are delivered in special boxes and can be paired with a special message from the sender. Alternatively, the donuts can also be found at select Dunkin' Donuts locations in Dubai, Sharjah and Abu Dhabi.
Trend Themes
1. Shareable Donuts - Opportunity for bakeries and coffee shops to create shareable and customizable menu items that promote connections and positivity.
2. Brands Taking a Stand - More and more brands are using their influence to promote social causes and make a difference in the world.
3. Delivery Partnerships - Collaboration with delivery partners provides an opportunity for restaurants and cafes to expand their reach and customer base.
Industry Implications
1. Food and Beverage - Food and beverage companies can create unique menu items and experiences like the Peace Donut to stand out and attract customers.
2. E-commerce - E-commerce platforms can partner with local businesses to provide a wider range of products and services to their customers.
3. Marketing and Advertising - Marketing and advertising agencies can use campaigns like the Peace Donut to increase brand awareness and promote social causes.
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