Dunkin' and A Million Thanks are Joining to Celebrate Us Veterans
Riley von Niessen — November 6, 2020 — Lifestyle
References: restaurantnews
On November 11th, Dunkin' and A Million Thanks, a non-profit that supports US military personnel, have partnered once again to host a Veterans Donut giveaway, along with an initiative that allows customers to send letters of gratitude to active military recruits and veterans.
Jill Nelson, VP of Marketing Strategy at Dunkin' spoke to the announcement, explaining "We’re pleased to once again partner with A Million Thanks to recognize veterans and offer free donuts as a small token of our thanks for all the courageous members of our armed forces, past and present," and "At Dunkin’, we are committed to honoring the dedicated members of our military, not just on Veterans Day but year-round. We’re proud to keep our heroes running, at home and at our restaurants on active military bases around the world."
The chain will offer the promotion in-stores only on November 11th, with a limit of one free item per customer.
Image Credit: Dunkin'
Jill Nelson, VP of Marketing Strategy at Dunkin' spoke to the announcement, explaining "We’re pleased to once again partner with A Million Thanks to recognize veterans and offer free donuts as a small token of our thanks for all the courageous members of our armed forces, past and present," and "At Dunkin’, we are committed to honoring the dedicated members of our military, not just on Veterans Day but year-round. We’re proud to keep our heroes running, at home and at our restaurants on active military bases around the world."
The chain will offer the promotion in-stores only on November 11th, with a limit of one free item per customer.
Image Credit: Dunkin'
Trend Themes
1. Veterans Day Celebrations - Disruptive innovation opportunity: Developing unique promotions and partnerships to honor and recognize veterans on Veterans Day.
2. Gratitude Initiatives - Disruptive innovation opportunity: Creating platforms and programs that allow customers to express gratitude and support for military personnel.
3. Partnerships with Non-profits - Disruptive innovation opportunity: Collaborating with non-profit organizations to create meaningful initiatives and giveaways that benefit veterans.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Introducing customizable Veteran-themed menu items and promotions in the food and beverage industry.
2. Retail - Disruptive innovation opportunity: Creating exclusive deals and offers for veterans and active military personnel in the retail industry.
3. Non-profit Organizations - Disruptive innovation opportunity: Leveraging technology to develop new ways to support and show appreciation for veterans in the non-profit sector.
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