Starbucks Created Contactless Payment Pens for Customers in Japan
Laura McQuarrie — September 21, 2019 — Lifestyle
References: starbucks.co.jp & nfcw
Starbucks customers in Japan now have the chance to pay for their coffee and refreshments at FeliCa-compatible POS terminals with branded payment pens for a contactless experience. Starbucks Touch: The Pen writes with coffee-colored brown ink and boasts a sleek design that's inspired by a drip coffee machine. When purchased, the contactless payment pen is pre-loaded with a credit balance of ¥1,000 (just under $10 USD) and can be reloaded as needed. The multipurpose device has the potential to be a valuable addition to the offices, purses and pockets of coffee lovers.
Starbucks has released a range of contactless payment products, including a phone case, a flask and even a handbag, all of which allow for payments to be made with regular items.
Starbucks has released a range of contactless payment products, including a phone case, a flask and even a handbag, all of which allow for payments to be made with regular items.
Trend Themes
1. Contactless Payment Products - The trend of contactless payment products offers opportunities for businesses to create innovative and convenient payment solutions.
2. Branded Payment Tools - The trend of branded contactless payment tools opens up possibilities for businesses to create unique and personalized customer experiences.
3. Multipurpose Payment Devices - The trend of multipurpose payment devices presents an opportunity for businesses to combine functionality and convenience in their products.
Industry Implications
1. Retail - The retail industry can capitalize on contactless payment products by offering customers more convenient and seamless payment options.
2. Consumer Electronics - The consumer electronics industry can explore the creation of branded payment tools to enhance the functionality and appeal of their products.
3. Fintech - The fintech industry can innovate by developing multipurpose payment devices that integrate seamlessly into the digital payment ecosystem.
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