Paul Capili Designs Marvel-Inspired Sunscreen Branding for 'Super Skin'
Susan Keefe — June 27, 2012 — Lifestyle
References: paulcapili & thedieline
Designer Paul Capili created this concept packaging design for the fictional sunscreen brand 'Super Skin.' The imagined company is affiliated with comic book heavyweight Marvel. The design pokes fun at the supposed impervious nature of your favourite superhuman heroes with a tagline that reads "even superheroes need protection from the sun's harmful rays."
The containers themselves were modelled after medicinal capsules. Capili gathered inspiration for the pill-like packaging from a common theme in the origin stories of most of Marvel's heroes: most got their powers through medical experiments gone wrong. Sadly, this sunscreen will not grant you an overnight six-pack and the ability to scale buildings with the greatest of ease, but it's superhuman protection will make it possible for you to walk on the sunny side of the street without looking like a lobster.
Give your skin superhuman sun-repelling strength with Paul Capili's 'Super Skin.'
The containers themselves were modelled after medicinal capsules. Capili gathered inspiration for the pill-like packaging from a common theme in the origin stories of most of Marvel's heroes: most got their powers through medical experiments gone wrong. Sadly, this sunscreen will not grant you an overnight six-pack and the ability to scale buildings with the greatest of ease, but it's superhuman protection will make it possible for you to walk on the sunny side of the street without looking like a lobster.
Give your skin superhuman sun-repelling strength with Paul Capili's 'Super Skin.'
Trend Themes
1. Superhero-inspired Packaging - Create product packaging designs that draw inspiration from popular superhero brands, appealing to comic book fans and enthusiasts.
2. Humorous Marketing Taglines - Incorporate witty and humorous taglines in packaging designs to engage consumers and make the product stand out in the market.
3. Functional Packaging - Design product packaging that not only serves its primary purpose but also enhances the overall branding and messaging of the product.
Industry Implications
1. Cosmetics and Skincare - Incorporate superhero-themed packaging designs in cosmetics and skincare products to attract millennial and Gen Z consumers who are fans of comic books and superheroes.
2. Marketing and Advertising - Utilize humorous marketing taglines in various advertising campaigns to capture the attention of the target audience and create a memorable brand image.
3. Packaging and Graphic Design - Focus on creating functional and visually appealing packaging designs that align with the brand's identity and story.
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