Understand the "Patterns of Opportunity" with Armida Ascano
Grace Mahas — February 2, 2022 — About
References: trendhunter
On February 8th, 2022 at 1 PM ET, Trend Hunter's Chief Insight Officer Armida Ascano will be hosting a free webinar titled 'TH 101 - Patterns of Opportunity & Megatrends.'
In this webinar, viewers will learn about the six Patterns of Opportunity and the 18 Megatrends—a framework that allows them to identify opportunities in any market where technology is advancing exponentially and human lived experiences are evolving.
The speed of technology is changing your consumers’ behaviors faster than ever before, but understanding their habits and motivations lets brands predict their next moves. The 'TH 101 - Patterns of Opportunity & Megatrends' webinar serves as a key source of inspiration in what Armida calls "Patterns of Opportunity," a set of revolutionary patterns that predict the next generation of products, services, marketing, and commerce.
This seminar will help brands stay ahead of the curve amid the rapid evolution of consumer demand and culture.
In this webinar, viewers will learn about the six Patterns of Opportunity and the 18 Megatrends—a framework that allows them to identify opportunities in any market where technology is advancing exponentially and human lived experiences are evolving.
The speed of technology is changing your consumers’ behaviors faster than ever before, but understanding their habits and motivations lets brands predict their next moves. The 'TH 101 - Patterns of Opportunity & Megatrends' webinar serves as a key source of inspiration in what Armida calls "Patterns of Opportunity," a set of revolutionary patterns that predict the next generation of products, services, marketing, and commerce.
This seminar will help brands stay ahead of the curve amid the rapid evolution of consumer demand and culture.
Trend Themes
1. Patterns of Opportunity - Brands may utilize the Patterns of Opportunity framework to identify opportunities and create innovative products and services that satisfy evolving consumer needs and behaviors.
2. Megatrends - Identifying the 18 Megatrends can help brands stay ahead of the curve and anticipate important shifts in consumer demand and culture, providing them an edge in the market.
3. Exponential Technological Advancement - Brands that understand the speed of technology and the resultant impact on consumer behavior and demand can develop disruptive solutions that cater to the evolving needs of their customers.
Industry Implications
1. Market Research - Market research companies can use the Patterns of Opportunity framework as a tool to highlight evolving customer behavior and preferences as well as explore unique innovations that might be starting as small trends but could grow into dominant ones.
2. Technology - Technology firms can leverage Megatrends and target emerging industries that will likely become increasingly relevant in the future, by investing in comprehensive research and innovative product development that can attract a wider user base.
3. Consumer Goods - Consumer Goods Companies can anticipate the future of product demand by studying the Patterns of Opportunity as knowing where trends are heading can aid in creating and strategically positioning innovative product lines to win consumer spending in a changing world.
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