Pato Rebel Wine Packaging is in Your Face
Amelia Roblin — July 11, 2011 — Lifestyle
References: grupoma.eu & lovelypackage
The goal of any graphic designer working to develop a brand identity and shelf presence will have to goal of making the product protrude in front of its adjacent competitors. In the case of Pato Rebel Wine packaging, bright colors and bold typefaces are not used, but the image of man with an eccentric facial expression is enough to get these bottles noticed.
The Luis Pato vino brand had the M&A Creative studio take the company's owner and bring him to life on every label. A playful personality has been channeled in the representation of this illustrated character, revealing a man making much the same face as your father might have when he told you ghost stories as a child. The grayscale sketch that marks every glass flask of the alcoholic beverage is given an extra punch with a bright red tongue sticking out and a cherry-colored logo on Pato Rebel Wine packaging.
The Luis Pato vino brand had the M&A Creative studio take the company's owner and bring him to life on every label. A playful personality has been channeled in the representation of this illustrated character, revealing a man making much the same face as your father might have when he told you ghost stories as a child. The grayscale sketch that marks every glass flask of the alcoholic beverage is given an extra punch with a bright red tongue sticking out and a cherry-colored logo on Pato Rebel Wine packaging.
Trend Themes
1. Facial Expression Branding - Opportunity for graphic designers to create brand identity and shelf presence by using images of expressive faces that can draw consumer attention.
2. Illustrated Character Labeling - The use of illustrated characters, like the man on Pato Rebel Wine packaging, can bring playfulness and personality to brands, making them stand out on shelves.
3. Minimalist Labeling - Opportunity for brands to use minimalist labeling like Pato Rebel Wine which employs a grayscale sketch and a few touches of color to highlight its product and brand.
Industry Implications
1. Alcoholic Beverage Industry - By using facial expression branding, illustrated character labeling, and minimalist labeling, alcoholic beverage companies can differentiate their products, build brand identity, and stand out in a crowded market.
2. Graphic Design Industry - Opportunity for graphic design studios to develop unique and innovative branding strategies that can help companies differentiate themselves in their respective industries and attract customers.
3. Marketing and Advertising Industry - Marketing and advertising firms can help businesses in different industries to create visually appealing branding strategies that effectively communicate product benefits to consumers.
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