The Adidas Pastel Pack is Inspired by Rita Ora
Rahul Kalvapalle — September 3, 2014 — Lifestyle
References: news.adidas & solecollector
The Adidas Pastel Pack is a sports apparel collection, targeted towards women, produced in collaboration with British pop star Rita Ora. Ora was roped in to Adidas due to her penchant for breaking the rules, thinking outside the box and for having a fearless take on fashion.
One of the most noteworthy aspects of this collection is the presence of feather-like elements around the shoulders and hips. These are inspired by Ora's own feather tattoo.
The Pastel Pack features cut-out shoulders and hips that give way to bat-wing-style sleeves. The body suits in the collection are tight-fitting and designed to augment wearers' body shape. A high level of attention to detail went into this collection, with its silhouettes revealing hints of skin in different areas of the body.
One of the most noteworthy aspects of this collection is the presence of feather-like elements around the shoulders and hips. These are inspired by Ora's own feather tattoo.
The Pastel Pack features cut-out shoulders and hips that give way to bat-wing-style sleeves. The body suits in the collection are tight-fitting and designed to augment wearers' body shape. A high level of attention to detail went into this collection, with its silhouettes revealing hints of skin in different areas of the body.
Trend Themes
1. Feather-inspired Sports Apparel - The presence of feather-like elements in sports apparel creates an innovative and unique aesthetic.
2. Cut-out Design - The use of cut-out shoulders and hips in apparel design adds a fashionable and trendy twist to traditional styles.
3. Body-enhancing Fit - Tight-fitting body suits designed to augment body shapes offer disruptive innovation in the sports apparel industry.
Industry Implications
1. Fashion - The fashion industry can incorporate feather-inspired elements and cut-out designs in their apparel collections for a fresh and contemporary look.
2. Sports Apparel - The sports apparel industry can explore body-enhancing fit styles to cater to the demand for trendy and flattering activewear.
3. Celebrity Collaborations - The collaboration between brands and celebrities in the fashion industry can lead to disruptive innovations that push the boundaries of traditional designs.
4.1
Score
Popularity
Activity
Freshness
