Reebok is Coming Out with a Part II of Its Pastel-Colored Kicks
Cadhla Gray — September 5, 2015 — Fashion
References: sizestores & complex
Reebok and 'size?' have teamed up again this year to add to a collaborative line of pastel-colored sneakers, this time with 'Pale Pink' and 'Blue Breeze' styles. The shoes are reminiscent of the dual cotton candy colors kids love. All grown up now, these pale colors are in fact very fashionable this year, with Pantone's spring color report featuring a revert back to pastels because of their minimalist and natural looks.
Last year, the 'Purple Oasis' version was so popular that Reebok and 'size?' decided to recreate it using the Reebok Classic and Workout styles. They each have nubuck bodies, milk-colored mid-soles and one with a beige gum sole, the other translucent. Not just for baby girls and boys, these pastel-colored shoes will be popular with the sneaker aficionado who likes to keep up with every new pair of collaboration kicks.
Last year, the 'Purple Oasis' version was so popular that Reebok and 'size?' decided to recreate it using the Reebok Classic and Workout styles. They each have nubuck bodies, milk-colored mid-soles and one with a beige gum sole, the other translucent. Not just for baby girls and boys, these pastel-colored shoes will be popular with the sneaker aficionado who likes to keep up with every new pair of collaboration kicks.
Trend Themes
1. Collaborative Pastel-colored Sneakers - Opportunity for brands to partner and create pastel-colored sneakers that appeal to fashion-conscious consumers.
2. Minimalist and Natural Color Palette - Potential for brands to incorporate pastel colors into their product lines, inspired by Pantone's spring color report.
3. Retro Revival of Pastel-colored Footwear - Growing trend of embracing pastel-colored shoes, appealing to sneaker enthusiasts seeking unique collaborations.
Industry Implications
1. Fashion and Apparel - Fashion brands can tap into the trend of pastel-colored sneakers through collaborations and new product releases.
2. Footwear and Sneaker - Opportunity for sneaker manufacturers to cater to consumer demand for pastel-colored sneakers through innovative collaborations and designs.
3. Retail and E-commerce - E-commerce platforms and retailers can attract customers by offering a wide range of pastel-colored sneakers from various collaborations.
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