Better Sour Passion Fruit Sour Gummy Stars Celebrate Moana 2
Michael Hemsworth — November 6, 2024 — Lifestyle
References: bettersour & snackandbakery
The Better Sour Passion Fruit Sour Gummy Stars have been created by the brand in collaboration with Disney in celebration of the upcoming release of Moana 2 that's taking place on November 27, 2024.
The product consists of passion fruit-flavored gummies that have a starfish shape and are packed with ample flavor without the associated sugar content that many candy products carry. The product thus features 70-calories per serving with four-grams of sugar and comes packaged in pouches that are branded with Moana 2 in mind.
CEO and Co-Founder Semira Nikou spoke on the new Better Sour Passion Fruit Sour Gummy Stars saying, "As a WBENC certified women-owned business, and with Bella and I being from Hawai'i, we're particularly thrilled about this collaboration with Disney because Moana is such a great fit for us. Moana is an inspiring role model for girls and women everywhere. We love that she is a strong female lead, and her island roots, strength, and tenacity resonate with us. The timing of this launch is also perfect, given the excitement around the release of Moana 2, which coincides with the building momentum around our brand."
The product consists of passion fruit-flavored gummies that have a starfish shape and are packed with ample flavor without the associated sugar content that many candy products carry. The product thus features 70-calories per serving with four-grams of sugar and comes packaged in pouches that are branded with Moana 2 in mind.
CEO and Co-Founder Semira Nikou spoke on the new Better Sour Passion Fruit Sour Gummy Stars saying, "As a WBENC certified women-owned business, and with Bella and I being from Hawai'i, we're particularly thrilled about this collaboration with Disney because Moana is such a great fit for us. Moana is an inspiring role model for girls and women everywhere. We love that she is a strong female lead, and her island roots, strength, and tenacity resonate with us. The timing of this launch is also perfect, given the excitement around the release of Moana 2, which coincides with the building momentum around our brand."
Trend Themes
1. Low-sugar Gummies - Market demand is shifting towards healthier candy options, as consumers increasingly seek treats with reduced sugar content.
2. Movie-themed Snacks - Brand collaborations with popular movies create unique marketing opportunities that can captivate audiences through thematic packaging and products.
3. WBENC Certified Brands - Rising consumer awareness and preference for supporting women-owned businesses offer potential growth for WBENC certified brands.
Industry Implications
1. Confectionery - The focus on health-conscious ingredients in sweets is transforming the confectionery industry with emerging niche markets.
2. Entertainment Merchandise - Collaborations with the entertainment industry are blurring the lines between food products and movie merchandise, creating hybrid marketing arenas.
3. Women-owned Businesses - As advocacy for gender equality strengthens, women-owned businesses are gaining significant visibility and consumer loyalty.
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