The Pascual Milk Spot Features a Family Showing Off Their Bones
Peter Vallas — May 4, 2011 — Lifestyle
References: lechepascual & wewastetime.wordpress
Spanish dairy products manufacturer Pascual has developed a 30-second television spot for Pascual Milk.
Pascual Milk is rich with calcium, and the spot aims to show people the benefits of a calcium-rich body -- it can increase happiness and overall well-being in one's life. The Pascual Milk commercial starts off like a nostalgic beach commercial, although instead of a family or couple running together, it's a group of skeletons enjoying the warm summer air and crisp cool waves hitting the beach.
At first glance, one would have no idea that this is a commercial for milk. After the skeletal family reaches its beach-front home, each skeleton is transformed into human again and able to enjoy a glass of Pascual Milk.
Pascual Milk is rich with calcium, and the spot aims to show people the benefits of a calcium-rich body -- it can increase happiness and overall well-being in one's life. The Pascual Milk commercial starts off like a nostalgic beach commercial, although instead of a family or couple running together, it's a group of skeletons enjoying the warm summer air and crisp cool waves hitting the beach.
At first glance, one would have no idea that this is a commercial for milk. After the skeletal family reaches its beach-front home, each skeleton is transformed into human again and able to enjoy a glass of Pascual Milk.
Trend Themes
1. Bone Health Awareness - Opportunity for companies to promote the importance of maintaining strong bones and the benefits of calcium-rich products.
2. Unconventional Advertising - Opportunity to create unique and attention-grabbing commercials that can surprise and engage viewers.
3. Product Transformations - Opportunity to showcase the transformative effects of a product, linking it to positive experiences and improved well-being.
Industry Implications
1. Dairy - Dairy companies can focus on promoting the bone-strengthening properties of their products to attract health-conscious consumers.
2. Advertising - Advertising agencies can explore innovative ways to create commercials that break the norm and leave a lasting impression on viewers.
3. Food and Beverage - Companies in the food and beverage industry can leverage the concept of transformation to market their products as catalysts for positive change.
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