Partners Coffee Celebrates Summer With Block Party
Debra John — June 5, 2024 — Lifestyle
References: partnerscoffee & partnerscoffee
Partners Coffee, a native New York City coffee roaster known for premium quality coffee, relaunched its fan-favorite Block Party blend. The brand is celebrating an official relaunch of this blend to reign in summer and celebrate Pride Month.
Created to capture the flavors of summer, Block Party is a Colombian roast that contains light and fruity notes like "watermelon, strawberry, blueberry, and caramelized pink lady apple." More notably, Partners’ Director of Coffee, Cary Wong, suggests brewing the blend cold or over ice to taste subtler profile notes such as vanilla, nectarine, and fudge that might go unnoticed when brewed hot. Additionally, for a well-rounded flavor palette, Wong recommends sealing the coarse grounds of the coffee with water in a mason jar to steep overnight or up to 20-22 hours in a cool area for a truly delicious mix.
Image Credit: Partners Coffee
Created to capture the flavors of summer, Block Party is a Colombian roast that contains light and fruity notes like "watermelon, strawberry, blueberry, and caramelized pink lady apple." More notably, Partners’ Director of Coffee, Cary Wong, suggests brewing the blend cold or over ice to taste subtler profile notes such as vanilla, nectarine, and fudge that might go unnoticed when brewed hot. Additionally, for a well-rounded flavor palette, Wong recommends sealing the coarse grounds of the coffee with water in a mason jar to steep overnight or up to 20-22 hours in a cool area for a truly delicious mix.
Image Credit: Partners Coffee
Trend Themes
1. Artisan-cold Brew Coffees - Experiencing a surge in popularity, artisan-cold brew coffees are gaining traction for their unique flavor profiles when brewed cold.
2. Fruit-infused Coffee Blends - Emerging as a summer staple, fruit-infused coffee blends provide a refreshing alternative to traditional coffee flavors.
3. Seasonal Coffee Offerings - Aligning with consumer interest in seasonal flavors, coffee brands are rolling out special edition blends to celebrate different times of the year.
Industry Implications
1. Specialty Coffee - The specialty coffee industry is ripe for innovation with premium, seasonal blends that cater to sophisticated palates.
2. Cold Brew Market - Gaining momentum among consumers, the cold brew market thrives on unique brewing techniques and diverse flavor profiles.
3. Flavored Beverage Industry - Capitalizing on the trend of infused flavors, the flavored beverage industry is expanding to include more complex and refreshing coffee options.
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